Entrepreneurship

A Customer Loyalty Program is an engagement by Marketers to engage with customers with the intent to increase brand loyalty which in turn leads to increased brand purchases. These programs are often in terms of discounts, freebies, event invitations,...

An era of missiles, rocket science, innovation, research, and imparting scientific know-how to the toddlers did come to an end on July 27, 2015. With power-packed words resembling missiles when thrown away on the target audience the whole session...

Landing an internship at startup, especially one in early stages, can be difficult but well worth it. Doing so usually comes about through the pressing need of more help from a startup and perseverance from the internship seeker. Startups...

While the big players like Samsung, Apple, Lenovo etc. are striving to beat each other and grabbing a big chunk of the 345 million smartphone shipments market in Q1 2015, this small team of engineers have stuck to their main...

Why didn’t Hasbro and Mattel, the owners of Scrabble, sue Zynga for copyright infringement regarding Words With Friends? Because the intellectual property law is murky, particularly around software and applications. There are nearly 3 million unique mobile apps available...

A lot happens over a cup of coffee. From a date to wooing angels and VC to invest into start up ideas happen just over a couple of coffee meets, thanks to the mushrooming coffee shops. But there comes...

VC Funding in India during Q1 2015 had reached new heights as the number of Tech investment deals surpassed China, first time ever. However, investors decided to play safe and investment amount was down by 28.5% compared to the...

It’s true, money can probably buy anything but time. But, then, how could successful leaders & entrepreneurs are able to get maximum jobs done in the stipulated time frame while many barely manage to meet their target or fail to...

Starting Monday, 23rd February 2015 and going on till the end of Friday, 27th February 2015, the Social Media Week Bangalore 2015, has some interesting tracks from interesting people. And, to make the event a powerhouse of knowledge &...

As the US economy recovers from the recession, investors have started snooping around and, more and more entrepreneurs are diving headfirst into the world of startups. According to the latest MoneyTree report from PwC, a total of $48.3 billion...