Nadia Fernandes

Facebook Takes on Netflix, But Can It Really Eat Into the Latter’s Market?

As per a recent report by Wall Street Journal, Facebook Inc. (NASDAQ:FB) is eagerly looking into creating its own exclusive video content for its video app, and could soon rival Netflix. The WSJ report goes on to inform us that...

Twitter Video Ads Between 31 – 60 Seconds In Length Seize Greater ROI [STUDY]

The year 2016 was largely about video ads. Video ads not only set new trends over the year, but they also paved the way for more innovative advertising products and strategies across various digital platforms. In this regard, Twitter...

E-commerce Sales In the US Grow 15.6% in 2016, Accounts for 11.7% of The Total Retail Sales [REPORT]

The U.S. Department of Commerce has recently released a report that highlights the flourishing e-commerce scenario in the U.S. According to the report, e-commerce industry in the US accounted for 11.7% of the total retail sales for the year 2016,...

10 Lakh People Win Rs.153 Cr For Making Digital Payments In India

The Indian Government-backed Niti Aayog has rewarded about 10 lakh people in India with over Rs. 153.5 crore for using digital transactions. The government initiative to popularise digital transactions across India, active for nearly two months now, has reportedly been...

Apple Has Bought This Israeli Startup to Reinvent the Way We Unlock iPhone

Passwords may soon be a thing of the past, going by Apple's latest acquisition of an Israeli-based startup that builds facial recognition technology. Realface is a technology startup founded in 2014, that employs just about 10 people, and has been...

Could Facebook’s New TV App Recreate Its Internet Magic Over TV

Facebook's recent announcement regarding a soon to be launched TV app is making the news. Dan Rose, VP of Partnerships - Facebook Inc. (NASDAQ:FB), made an important announcement on Tuesday, 14 February 2017. In his announcement, he talked about how people...

Mobile Ad Fraud 2016: Japan Most Susceptible, iOS And Gaming Apps Most Targeted [REPORT]

Of the countries that are most targeted for mobile ad fraud, Japan is the most susceptible, irrespective of whether on an Android and iOS-enabled device. According to ClicksMob's The State of Mobile Ad Fraud, 2016 report, which is released recently, the...

Videos On Twitter Boost Brands’ Performance By Outperforming Online Norms [STUDY]

There's no doubt about it- Video content is on a growth trajectory, and it's exactly what a large number of online audiences are looking for. Considering the growing scale at which video content is being created and shared over...

Recruitment In Infosys falls to a Record Low Since Its Inception 33 Years Ago

The fiscal year 2016-17 has been the least optimistic in terms of employment in the IT industry, and the sector has all of the Automation to blame for its rapidly changing landscape. The company made public earlier today that it...

Microsoft Says Internet Users In India Need to Be More Digitally Civilized [STUDY]

The exploded adoption of the Internet, and social media has helped people to voice their opinion and reach to a wider set of audience. On the flip side, however, people are getting more vocal and adamant with their opinions and views...

About Me

Nadia Fernandes is a content writer by profession from the city of Mysore, India. She has a collective three years’ experience with research and content writing, and has contributed to numerous articles, blogs and creative content across digital and traditional media platforms. With an avid interest in music and teaching, Nadia spends most of her free time playing the piano, teaching music to enthusiasts in the city of Mysore, or composing. She also shares an interest in leisure reading and playing sports.
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TikTok Acquisition: Not A Cake Walk for Microsoft

After President Trump announced an order banning US companies' transactions with Chinese businesses, which is set to...
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Can ‘Made In India’ Twitter Alternative Replicate Twitter’s Success?

The popular microblogging platform Twitter has a new Indian clone and it is all set to capture the non-English users in the...

Worldwide Traditional PC Shipments by Quarter

The above graph represents the worldwide traditional PC shipments by quarter,...

TikTok Stars Are Fighting an Uphill Battle

2020 has proven to be a difficult year for many Chinese-origin apps, including the wildly popular short video app, TikTok. Many Chinese...

Google Is Changing the Face of Global Health

COVID-19 is easily the most catastrophic global health crisis of the 21st century. As July 2020 came to a close, case counts...