The YouTube Partner Program: Build An Audience of Subscribers

Must Read

How To Leverage On Cold Calling to Help You Win Big In 2021

Cold calling is an old-fashioned sales strategy that involves sales representatives reaching out to prospective customers who have not...

With Free Delivery and Zero Surge Pricing, What’s Swiggy Upto?

Be it fancy, hearty meals delivered at door-step or being the savior of late-night food cravings - Swiggy has...

Are You A Gaming Geek: ‘Five Commandments’ Before You Buy Video Games Online !

Does your day start with joysticks instead of coffee mugs? Or as a kid your best friends were the...

Since it first launched in 2005, YouTube has grown to become the king of online streaming video by democratizing video production and distribution. Indeed, the platform is so popular it even ranks as the second-most visited website – narrowly behind sister service, Google (both sites are owned by parent company Alphabet).   

However, while YouTube’s success is beyond question, from a content producer’s point of view, it can often seem impossible to build an audience and monetize your videos. 

Key requirements for YouTube monetization

Advertisements

YouTube requires publishers to sign up to their YouTube Partner Program and meet certain criteria to monetize their content, including the following conditions:

  • Channels must now have over 4,000 qualified watch-time hours
  • Channels need to have 1,000 confirmed subscribers
  • Channel owners must comply with community guidelines, monetization policies, be located in a country where the Partner Program operates and have a linked AdSense account

Building your audience to become eligible for Partner Program membership

Of the conditions above, the two that cause the biggest problems for new channel owners are reaching the key targets of 4,000 viewing hours plus 1,000 subscribers. Below are some tried-and-tested tips you could use to grow both:

Keep your content relevant to your channel: This might sound obvious, but if you’re to stand any chance of success with a YouTube channel, you should keep your videos relevant to an overall theme or subject. Sticking with videos relating to your channel title and description will help with keywords and improve the visibility and exposure of your content. 

Post regularly: Building channel loyalty takes time and effort and YouTube likes nothing more than regularly updated content (most experts suggest a frequency of at least once a week). While this might sound challenging, today’s modern tech, such as smartphone cameras and modern editing software, make this process much easier. You should also check for the best laptop deals so you can have a mobile editing studio with you, on the go – plus making sure you have a good cellphone service will allow for ad hoc uploading.

Make your own thumbnails: YouTube’s in-built grabber software does an admirable job of producing automated thumbnails, however, these images will rarely (if ever) give a full description of your video’s content. To have the best chances of grabbing the attention of potential viewers, you should make your own thumbnails including text headlines and summaries.

Advertisements

Cross-promote your YT channel on other social media platforms: Social media is great for engaging with followers so don’t be afraid to cross-promote your channel across all platforms. Also, if you have a website, you should ensure you include links to your YT channel on your pages. 

Reply to comments: If someone takes the time to comment on your video, you should reply to them (even if their feedback is negative). Comments encourage discussion, which is more likely to engage other users (plus YT appreciates content producers that build a community). 

Improve your branding: Your YouTube channel comes supplied with design and branding tools that help you personalize your page and give it personality. At the very least, you’ll want some form of logo plus a banner image that adequately explains the core subjects of your content.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Future Retail Can’t Sell Its Assets To Reliance Retail: Singapore Tribunal

In a double victory for Amazon, the Singapore International Arbitration Centre (SIAC) has denied Future Retail's appeal to lift the temporary suspension...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This