Can ‘Made In India’ Twitter Alternative Replicate Twitter’s Success?

Must Read

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Uber and Ola In Hot Water: India Authorities Launch Fresh Probe!

The Directorate General of Goods and Services Tax Intelligence (DGGI) sent a summons to Uber and Ola...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

The popular microblogging platform Twitter has a new Indian clone and it is all set to capture the non-English users in the country.

On Friday, a platform named ‘Koo’ was declared one of the winners of the government’s Digital India Aatma Nirbhar Bharat Innovate Challenge.

Initiated by The Ministry of Electronics and Information Technology, the aim of this challenge was to successfully identify existing and scalable Indian apps in a total of eight categories. Koo won in the social networking category.


Launched in March 2020, the platform has been co-founded by Aprameya Radhakrishna and Mayank Bidawatka, both serial entrepreneurs.

Similar to Twitter, the platform allows its users to be able to speak what’s on their mind via 400 characters or alternatively by posting a 1-minute audio or video clip.

Currently, Koo supports the most widely used Indian languages such as Hindi, Kannada, Tamil and Telegu and also lets its users send direct messages to one another along with facilitating the use of hyperlocal hashtags.

While it is still unknown how big is their userbase as of now, some of the prominent personalities who have already endorsed the platform and joined it are – Union Minister Ravi Shankar Prasad, Shri Sadhguru, Anil Kumble, Javagal Srinath, Ashutosh Rana, and Ashish Vidyarthi.

Mayank, one of the co-founder, in a press statement, has said that their team is extremely honoured to have been on the list of all the apps that won the challenge. He also thanked the government of India for backing their efforts and placing trust in technological innovation for a better India.


Additionally, he mentioned that they are now looking forward to making sure their platform Koo is able to become a driving force when it comes to giving a voice to billions of Indians on the internet.

Will Koo Become India’s Answer To India?

Starting from TikTok alternatives such as MitronTV and Chingari to JioMeet for replacing Zoom, India, mostly fueled by anti-Chinese sentiments, has lately been churning out many apps and platforms which are in direct competition with international tech biggies. 

These alternatives are mainly focused on acquiring Indian users and are trying to ‘localize’ both the experience and technology as much as possible. The platform Koo seems to be headed down the same road. However, whether it succeeds to gain the lion’s share of users in India against Twitter is something that still remains questionable! 

As of July 2020, the American microblogging and social networking platform has 17 million users in India and thus stands dominant. Twitter has made strong footprints in India market with hundreds of thousands of bigwigs are actively using the platform.

Nonetheless, Koo is still a promising new entrant considering the increasing adoption of local language computing. The rise of local language channels on popular video sharing platform YouTube is quite evident that users are actively looking beyond English. The unprecedented success of those channels has also encouraged internet giants, including Google and Facebook, to add the support of local languages to their platforms as well.

Koo was able to bag the top entry in the social category by an unspecified jury which comprised of industry experts from various private sector and academia fields. 

The government’s innovation challenge was based on four parameters which were given a lot of importance to. These include – ease of use, robustness, security features, and scalability. Therefore, Koo winning the contest definitely displays that they are moving in the right direction.

All said and done, it remains to be seen if, against all odds, their team can grab a sizeable share of the social media market space in India in the near future. We will keep you updated on all future developments. Until then, stay tuned.


Please enter your comment!
Please enter your name here

Latest News

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...

Battle Lines Are Drawn: Qualcomm’s Latest Acquisition to Challenge Apple, Intel

The quest to gain supremacy creates a butterfly effect for sure. With the challengers and the champion pulling out all stops to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This