Global Tablet Shipments by Top 5 Vendors by Quarter

The below graph represents the global tablet shipments by top 5 vendors, starting from Q2 2011 to Q2 2020. Interestingly, in June quarter, the demand for tablet devices suddenly increased across the globe as many companies and schools have opted "work-from-home" option. In Q2 2020, all top 5 vendors recorded a strong YoY growth in its tablet shipments, worldwide.

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The above graph represents the quarterly distribution of the global tablet shipments by top 5 vendors, starting from Q2 2011 to Q2 2020. Tablet vendors shipped 38.6 million units during the second quarter of 2020, with an impressive 18.6% YoY growth. It is important to note that the worldwide tablet market in Q2 2020 grew after two consecutive quarter-over-quarter decline in shipments. The world’s top 5 tablet vendors include Apple, Samsung, Huawei, Amazon.com and Lenovo continue to dominate the market.

RegionWorldwide
SourceIDC
Graph ID782
DurationCY Q2 2010 – Q2 2020

Apple sits at the helm with around 12.4 million units of iPads shipped during the second quarter of 2020. The 1.3% YoY growth in shipments was driven by Apple’s 10.2-inch iPad, iPad Air and the latest iPad Pro. Surprisingly in Q1 2020, the closure of factories due to COVID-19 lockdown led the Cupertino produce fewer units than expected, resulting a massive 30.4% YoY decline in shipments.

Interestingly, Samsung tablet shipments increased a strong 42.5% YoY and 40% QoQ, to 7 million units during Q2 2020. In the previous quarter, the Korean giant shipped 5 million units, with 3.9% YoY growth – the highest growth among top 5 vendors.

Huawei remained the world’s third largest tablet manufacturer, with 12.4% market share. The company shipped nearly 4.8 million units globally in Q2 2020, with a strong 43.5% YoY growth. It is important to note that the Chinese player continues to struggle in markets outside China due to political backlash and the lack of Google services.

Amazon.com regained its fourth position in the global tablet market, with 9.3% share. Amazon recorded a huge 52% YoY growth in its tablet shipments, totalling 3.6 million units in Q2 2020. The “work from home” has led to an increase in demand for laptop, tablets, and other devices. Therefore, in an attempt to make the most of the situation, the company also launched 8-inch Fire HD tablet on May 14, 2020.

Innovations have carried Lenovo to record 51% YoY growth in the global tablet market, with 2.8 million units shipped in Q2 2020. The growth was primarily driven by all major countries such as US, Europe, APAC, except China due to strong competition from Huawei.


The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.

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