The above graph represents the quarterly distribution of the global tablet shipments by top 5 vendors, starting from Q2 2011 to Q3 2020. The “work from home” has led to an increase in demand for laptop, tablets, and other devices. Tablet vendors shipped 47.6 million units during the third quarter of 2020, with an impressive 24.9% YoY growth. The world’s top 5 tablet vendors include Apple, Samsung, Amazon.com, Huawei and Lenovo continue to dominate the market.
It is important to note that the worldwide tablet market in Q2 2020 grew after two consecutive quarter-over-quarter decline in shipments.
|Duration||CY Q2 2010 – Q2 2020|
Apple sits at the helm with around 13.9 million units of iPads shipped during the third quarter of 2020. An impressive 17.4% YoY growth in shipments was driven by Apple’s 10.2-inch iPad, iPad Air (2019) and the latest 2020 iPad. Surprisingly in Q1 2020, the closure of factories due to COVID-19 lockdown led the Cupertino produce fewer units than expected, resulting a massive 30.4% YoY decline in shipments.
Samsung tablet shipments increased an astonishing 89.2% YoY in Q3 2020, to 9.4 million units. The market share increased from 13% to 19.8% during the last one year.
Amazon.com slipped to third position in the global tablet market, with 11.4% share. Amazon recorded a small 1.2% YoY decline in its tablet shipments, totalling 5.4 million units in Q3 2020. The newly released Amazon 8-inch and 10.1-inch tablets captured the biggest share of shipments in Q3’20.
Huawei is now the world’s fourth largest tablet manufacturer, with 10.2% market share. The company shipped nearly 4.9 million units globally in Q3 2020, with a strong 32.9% YoY growth. It is important to note that the Chinese player continues to struggle in markets outside China due to political backlash and the lack of Google services.
Innovations have carried Lenovo to record 62.4% YoY growth in the worldwide tablet market, with 4.1 million units shipped in Q3 2020. The growth was primarily driven by Lenovo’s slate tablets in all major countries such as US, Europe, APAC, except China due to strong competition from Huawei.
The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.