The above graph represents the total number of daily active Snapchat users worldwide. As of June 30, 2020, Snapchat has 238 million daily active users on average, globally. That’s a considerable increase of 9 million from the prior quarter and 35 million from the second quarter of 2019. The company defines its daily active user as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period.
Snapchat DAUs Worldwide: Histroy
|Source||Snap Inc. Quarterly Reports, SEC Filings|
|Note||Snap Inc. Fiscal Year starts from Jan 1st|
In Q2 2019, Snapchat global DAUs count surpassed 200-million mark for the first time. Over 40% of them are from the North America region.
As the graph shows, in Q1 2018, a whopping 191 million people around the world were using Snapchat on a daily basis. However, the company reported a sudden decline in the number of daily active users of Snapchat in Q2, Q3 and Q4 2018. This was primarily due to changes in the design of the Snapchat app and the performance issues with the Android version of the app.
Surprisingly, in Q2 2016, Snapchat DAUs count increased to 143 million, from 122 million in Q1 2016. That an increase of 21 million new users in just 3 months. A majority of that came from the North America region.
Interestingly, the fiscal Q3 2016 was the first time when the number of Snapchat daily active users worldwide crossed the 150-million mark.
About Snap Inc: Additional Information
In the Spring of 2011, Reggie Brown came up with the idea of a disappearing-image messaging app called Picaboo (now known as Snapchat). However, due to the equity distribution issue, Brown later left the company.
In September 2011, the Snapchat app finally went live on the iOS App Store. On October 28, 2012, the company reported over 1 billion snaps being shared on Snapchat app – with over 20 million unique moments shared every day. While on October 29, 2012, the app was made available in the Google Play store for all Android devices.
On September 26, 2016, the name of the company changed from Snapchat Inc. to Snap Inc.
In March 2017, Snap Inc. completed its initial public offerings (IPO), at a price of $17 per share.
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