Apple iPhone Sales in India Drops To A Record Low: Lowest In The Last 5 Years

Must Read

Billionaire Mark Cuban’s Invaluable Advice for Startups in Crisis!

In an interview with CNBC last week, owner of NBA’s Dallas Mavericks, Mark Cuban, spoke out about...

Switch Off Your Amazon Alexa If You Are Working From Home!

Weeks after the widespread of the coronavirus, countries continue to go into lockdown mode for more weeks...

Zoom iOS App Caught Sharing User Data With Facebook! Are You Using It?

With the growing number of people worldwide now trying to adapt to the ‘work-from-home’ situation amid the...

At the time when India is labelled as to be one of the fastest-growing smartphone markets in the world, Apple’s grip on the market seems to be slipping. This has been the company’s weakest year since 2015, with the sales of iPhone in India dropping around 40% in Q1 2019 as compared to the same time last year.

It seems not only Samsung and Google, but Apple is also facing the dilemma of decline in sales all over the globe which has once again brought India in the limelight. Not more than two years ago, the Apple CEO, Tim Cook committed that they will be working with India for 1,000 years. For the last few years, however, the sales of iPhone in India has only been plunging.

The CounterPoint Technology Market Research – a Hong-Kong based research company – has estimated that iPhone sales in India would hover 1.65 million units of iPhone in 2019, posting a 10%-17% YoY drop and over 50% decline from the peak of iPhone sales in 2017.

Advertisements

Not a long time ago, Apple could easily count on the people & long queue for buying it. However, with the high pricing – approx INR 1,09,000 for the top of line iPhone – and not very noticeable or compelling features added to the phones, the buyers are not attracted to exchange them for their old devices.

April might be considered as the silver lining as the shipments of iPhone in India rose to 200,000 units which were fuelled by discounts and price cuts on selected devices.

Since Apple is currently paying 20% tax on every imported handset in the country, it makes the products costlier in comparison. Local manufacturing seems to be the only way for Apple to make the iPhone more pocket-friendly in a country known for price sensitivity.

“Local manufacturing will help them bring down the price. But they need to understand that the definition of premium has changed in India after the arrival of OnePlus. Even if they manage to bring down the price, their phones will be available in the leagues of premium smartphones by Samsung and Google, and that market is less than 1%,” said Kawoosa.

The scenario for Apple in India looks quite disappointing. Instead of strengthening ground in India, Apple is fast losing to newbies like OnePlus and Samsung. From selling 1.8 million in 2016 to less than 1.7 million in 2019, Apple iPhone seems to losing the mojo much faster than expected earlier.

Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

The Number of UPI Transactions Plunged Significantly For The First Time Ever!

Since its inception in India, the Unified Payments Interface, aka UPI, has seen an unimaginable amount of...

Zomato Sets Eyes On $10.2 Billion Online Grocery Delivery Market in India

The 21-day nationwide lockdown imposed in India due to the Covid-19 outbreak fueled a massive change in existing consumer behaviour. People have...

Apple iPhone 9 Launch: Not The Date, The Price That Could Turn Heads!

The much-awaited launch of iPhone 9, aka iPhone SE 2, could take place on Sunday, April 5, 2020. Apple...

Ecommerce Players, Including Amazon And Flipkart, To Lose $1 Billion Due To Covid-19?

With India now experiencing a country-wide lockdown for 21 straight days along with the talks of plunging into recession in the near...

Billionaire Mark Cuban’s Invaluable Advice for Startups in Crisis!

In an interview with CNBC last week, owner of NBA’s Dallas Mavericks, Mark Cuban, spoke out about the long-term consequences companies, especially...

The Coronavirus Outbreak Will Change the Business Landscape Permanently!

Make no mistake, the events of the next few days, weeks, and months will have a lasting impact on the global economy...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This