Spotify Lite for Android smartphone is launched today. The lighter version of online music streaming Spotify app is meant for users having entry-level Android smartphones with limited access to mobile internet connectivity.
The Spotify Lite allows smartphone users to control their data usage and consumes less than 10 MB of app space in devices.
The company claims that the Spotify Lite is the best app for devices having less on storage, memory or have older versions of Android OS. The company is eventually targeting users that are still hooked up with devices that have got 16GB Android + 2GB RAM under the hood. For such users storage and RAM usage is the primary concern which refrains them from installing many apps they may want to.
Despite being less on size, Spotify Lite offers all the important features including Search, Save, Discover new music. It also allows users to set their data limit for the app. A notification is triggered as soon as Spotify app reaches the data limit. Users will have aa choice either to increase the data usage limit for Spotify app or keep their usage restricted.
The company has launched Spotify Lite in 36 countries, including India.
“We announced the availability of Spotify Lite Beta in India a couple of months ago to gauge user interest, which was high. As a result, Spotify Lite is now out of test mode, and available as an app for all users in the country,” says Amarjit Singh Batra, MD – India, Spotify.
With the advent of new technologies like AI and ML that are playing a crucial role in the success of app nowadays, devices manufacturers are bound to launch more powerful devices. However, In emerging markets like India and Africa, where the penetration of smartphone and mobile internet is either low or at the nascent stage, the need for the lighter version of popular apps is high.
Facebook already introduced the lighter version of WhatsApp and Messanger in the past. The effort is seen to keep the users’ growth rate intact. The success of such lighter versions has apparently encouraged Spotify also. The world’s most popular music streaming app, having 217 million total users worldwide, wants to tap users who are yet to experience the streaming music on the go.
Smartphone users can download Spotify Lite from Google Play.
Spotify made its India debut in March this year. Within a week of its launch, the number of Spotify users in India surpassed 1 million.