The Premium Smartphone Market In India Is Dominated By Samsung: CMR

Must Read

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance,...

Smartphone Resale Value: Depreciation Is Surprising Enough [REPORT]

It's a tad cliché and true that smartphones have permeated every sphere of our life. The ceaseless...

“Open Up Cambridge Analytica, It’s CBI At the Door!”

Among all the establishments ensnared in deplorable acts, Cambridge Analytica has steadily climbed the ladder of infamy....

As the budget and mid-segment smartphone market in India is witnessing cut-throat competition, the premium smartphone market has started attracting the eyeballs of smartphone manufacturers. Despite the fuelling competition, the Korean electronics giant, Samsung is able to hold its ground in the premium smartphone market in India and retained its numero-uno position in the first half of 2018.

According to the latest report, titled “Mobile Handset Review” by CMR India, nearly 50% of premium smartphones sold in India in the first six months of 2018 were manufactured by Samsung.

The report also states that Oneplus has secured the second spot with a 25% share, followed by Apple with a 22% share of the premium smartphone market in India in the first half of the year.

Advertisements

“The premium smartphone segment, though small, is driven by aspirational, tech-savvy millennials and in the coming years, will continue to grow significantly. Samsung’s flagship S9 helped it garner a lion’s share of the premium smartphone segment,” Prabhu Ram, Head-Industry Intelligence Group, CMR, said in a statement.

Analysts at CMR believe that the secret sauce behind the success of Oneplus over Apple is the former’s impressive pricing strategy employed by the former in India – a country which is known for the price sensitivity.

On the other hand, Apple’s exorbitant pricing strategy of iPhone X and iPhone 8 lineup in India failed to impress masses measurably. On top of that, the increase of duty on premium smartphones made the situation more tough for Apple. All this has a direct impact on the market share of Apple in India.

Premium Smartphone Market in India: A Disputed Arena

The data of the latest CMR India report differs from the data by Counterpoint Research report which recently declared Oneplus as an undisputed leader of the premium smartphone market in India in Q2 2018. The Counterpoint report depicts that while Samsung did account for nearly half of premium smartphone market in India in Q1 2018, the scenario changed upside in Q2 2018, as Samsung lost a sizable ground to Oneplus.

The premium smartphones account for nearly 4% of total quarterly smartphone shipments in India. In the first half of 2018 – between January and June 2018 – the smartphone shipments in India clocked 63.5 million. If we go by Counterpoint Research data on premium smartphone market India on Q1 2018 and Q2 2018, a total of 2.52 million premium smartphones were shipped in India during the first 6 months of 2018. Samsung captured 41.26% of the premium smartphone market in India in the first half of 2018 while Oneplus accounted for one-third (32.53%) of the market.

While both the reports portray different scenarios of the premium smartphone market in India, they declare Samsung as the undisputed leader of the premium smartphone market in India, so far. As Onplus so closing the gap – from 25% in Q1 2018 to 40% in Q2 2018 – by eating into the Samsung’s market – from 50% in Q1 2018 to 34% in Q2 2018 – it would be interesting to see what strategies Samsung would employ to safeguard its crown from Korea to China.

Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Musk Attacks Bezos: Battle Over Space Real Estate Is Out In Open

The world’s two of the most prominent billionaires Elon Musk and Jeff Bezos have put on their...

The Increasing Sales of iPhone In India: Samsung And OnePlus Must Think Out Of The Box!

Despite all the challenges that were thrown at Apple, the Cupertino-based tech giant made the most out of the October-December period in...

India Is Ready To Bury TikTok, Forever!

Having faced months in the wilderness, it looks like TikTok and the Chinese app contingent are set to put out of their...

Apple, Social Casino Apps, And An Illegal Partnership: Minting Billions?

Getting sued is a frequent affair for Apple Inc. (NASDAQ:AAPL) and therefore it is no surprise when a new lawsuit against the...

Masayoshi Son Bids Adieu To SoftBank Telecom Unit For Something Big!

Masayoshi Son is bidding adieu to the domestic telecommunication unit that has long been central to his technology empire SoftBank Corp and...

Judgement Day For LG: Time To Bid Adieu To Smartphone Market!

When the going gets tough, the tough get going. But that doesn't seem to fit in case of LG Smartphone business.

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This