Cortana To Help Xiaomi, But Can Xiaomi Help Microsoft?

Must Read

Apple Store In India: More Of Disappointment Than Excitement?

Apple has started making moves to strengthen its presence in India. With the launch of Apple online...

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the...

Microsoft Corporation (NASDAQ:MSFT) and Xiaomi have signed an MOU as a strategic framework to work together in various technologies. On Friday, both the companies agreed upon exploring prospects in AI (including Microsoft’s Cortana), Cloud computing and hardware.

The deal covers four major areas of services for both the companies-

  • Cloud support will allow Xiaomi to use Microsoft Azure for data storage, computing, bandwidth and other cloud services.
  • Xiaomi intends to launch laptops that run on windows and they will be co-marketed by Microsoft.
  • Microsoft will be cooperating with Xiaomi on AI-powered speakers (Mi AI speakers) using ‘Cortana’. They’d also be working together on other Microsoft AI products including its Bing search engine, EDGE internet browser, digital assistant Cortana, Translator, Pix, XiaoIce, SwiftKey, Cognitive services and Skype.
  • They also intend to work together on other technologies involving natural language processing (NLP), speech and, computer vision.

But this is not the first time when Microsoft and Xiaomi have come together. Earlier in 2015, Microsoft signed a deal to test Win10 on Xiaomi devices. Then later in 2016, Xiaomi bought about 1500 technology patents from Microsoft to preinstall Microsoft Office and Skype on its devices. So this collaboration will become another new chapter in the partnership of both the companies.

Advertisements

The two companies will be mutually benefitted from this partnership. Xiaomi is one of China’s most popular Smartphone brands but the Chinese vendor’s product sales have largely been confined to Asia-pacific. This deal could direct Xiaomi to raise its game in the global market, especially in the U.S, as it looks up to an IPO that has been reported to potentially value the company at $100 Billion. In a statement, the Chinese vendor said that the objective of this partnership is to make Xiaomi’s products and services better fit the global market through this partnership.

Microsoft, on the other hand, is a major player in software and services across the globe but lately failed on its phone-hardware efforts to abysmally low levels. The company tried to turn the tides in its favours by acquiring Nokia in 2013 but failed once again. The major roadblocks in the Nokia mobile business and windows smartphones were quite visible. Although its imperative to understand that mobile is an area that Microsoft cannot step away from altogether. In partnership with Xiaomi, it seems that Microsoft is making another go with the fourth largest smartphone vendor in the world – and rising – with a different approach.

Unfortunately, Xiaomi devices are not officially available in the U.S. The company has proved its mettle in the Asia-pacific region but it is trying hard to establish a presence on the global level. This deal definitely will give it an extra edge over its competitors. At the same time, this partnership would allow Microsoft to test waters indirectly once again by reaching more users around the world who are using Xiaomi products, without being burnt out much.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...

$4.6 Billion Incentive For Companies To Push Electric Vehicle Adoption In India

The Electric Vehicle (EV) market in India is at a nascent stage. So far, the sales of EVs have been encouraging, albeit...

Amazon Luna Is Here To Eat Into The Cloud Gaming Market, Dominated By Google And Microsoft

The cloud gaming space has been one of the key interest areas of Amazon for quite some time. Today, the eCommerce giant...

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the least trusted social media platform...

With 9.8 Million Users Coursera Observes Boom Of Online Education In India

The global outbreak of Covid-19 has changed the lifestyle of people and almost every industry has resorted to online in a bid...

TikTok Oracle Deal: An Eyewash Or Mockery?

On Saturday, within few hours of US Department of Commerce announcing the ban on TikTok that would prevent users to download TikTok...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This