Samsung Is Betting Big On the Two-Track Strategy for Upcoming Foldable Smartphones

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The growth of smartphone market is primarily driven by innovation and quality. While manufacturers are struggling to innovate at hardware levels, Samsung Electronics Co Ltd. (KRX:005930) has been making the rounds about its bendable smartphones since several months now. As reported by Korea IT News, Samsung is working on developing two versions of bendable smartphones, completely different from each other. The first one is supposed to be a dual-screen smartphone which the market might get to see in 2017. The second version would be a single OLED display with a foldable panel and is expected to be released after examining the market response through the dual-screen version.

The dual-screen version will have flat displays on both the sides which will be connected through a hinge. The hinge will allow the device to get folded.

In the second version, the panel with the screen itself can be folded, making it a truly bendable smartphone. The device will be out-foldable and the OLED panels will also work at the part where it is bent. When this device is unfolded, it can also be used as a tablet. Launching a device with a bendable screen which can be used as a smartphone as well as a tablet, will be a commendable innovation.

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Samsung Foldable Smartphones: Much Needed Upgrade

Nowadays, smartphones sport very powerful advanced chipsets and other components that are more than sufficient to all make a device perform like a charm. There are smartphones with up to 6 GB RAM and extremely fast and powerful Snapdragon 821 chipset. Smartphone cameras are continuously getting enhanced with features like dual lens, optical image stabilisation, wide angle lens, 4K recording, etc. Talking about the processors, smartphones are equipped with the latest and the fastest available processors like Qualcomm Snapdragon 820 octa-core for Android devices, and A10 Fusion quad-core processor in Apple iPhone. Even storage is also something which has reached its point of innovation, with smartphones packed with up to 256GB of internal storage. The displays showcase the latest technology, but it is the display screen which hasn’t seen a change for a long time. The latest advancement came in as glass screen with curved edges in the smartphones.

Smartphones are equipped with the latest and the fastest available processors like Qualcomm Snapdragon 821 octa-core for Android devices, and A10 Fusion quad-core processor in Apple iPhone. Even storage is also reached its point of innovation, with smartphones packed with up to 256GB of internal storage. Smartphone OEMs are tieing up with Cloud Storage providers to allow users store more data without doing away with deleting apps or images/videos. While Gorilla Glass and OLED display has enhanced the display technology, no real innovation has been done for a long time. The latest advancement came in as glass screen with curved edges in the smartphones.

Samsung to Face Tough Competition

The Display screen was the next feature that required innovation. Hence, several OEMs started working towards it to stay ahead in the competition. It is not just Samsung that is working over a bendable smartphone. Competitors like Lenovo and Oppo are reportedly working towards developing a foldable smartphone. These two companies have already displayed the prototype of the possible innovation.

The race in display technology is not limited among the Android OEMs; Samsung’s major competitor in the premium Segment, Apple, has also reportedly acquired patents for the design of foldable smartphones. With all the rumours and reports of acquired patents, it seems like we might very soon see this feature in the upcoming smartphones.

Samsung’s Two-Track Strategy

Smartphone sales are highly dependent on the device’s features and its quality, considering that the market is ready to accept the new features. Timing is a very important factor, which means that the users should be ready to accept the innovation. Samsung apparently is using a two-track strategy with two different versions of the bendable smartphones. Under this strategy, Samsung will first launch the dual-screen version of the phone. This launch will be to show people how to use a foldable smartphone and get responses from the market regarding the device’s acceptance and popularity. If the device witnesses a positive response from the market, then the company will soon launch the second version, else it will work over the parameters which probably made the users lose interest.

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Amidst this fierce competition between the OEMs, it is the users who get to enjoy attractive features. OEMs just need to ensure that the feature upgrade possesses great quality, which is one of the most important factors that users consider before spending hundreds of dollars on a smartphone.

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