Samsung Electronics (005930) Leads In Chromebook Market: Chromebook Sales To Reach 5.2 Million Units In 2014

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Microsoft Windows XP has been the most successful OS ever, completing 13 years of the run. But, Microsoft ended support for Windows XP in April 2014, expecting multi-folds growth in sales. However, Windows 8, the next-to successor of Windows XP, failed to replicate the success of its predecessor. The dismal performance of Windows 7 and Windows 8, and declining cost of gadgets and electronics good have paved way for other operating systems. According to Gartner, sales of Chromebook are expected to reach 5.2 million in 2014, a 79% increase from 2013. Chromebooks are mobile computing devices that run on Google Chrome OS and use cloud storage as primary devices for storage.

“Competition in the Chromebook market is intensifying as more vendors launch Chromebooks, with eight models in the market in 2014. Now that the PC market is no longer growing strongly, vendors are searching for new business opportunities. They launched Chromebooks to revive interest in sub-$300 portable PCs once the netbook bubble had burst,” said Isabelle Durand, principal analyst at Gartner.

Chromebook Sales to Triple By 2017

The demand for Chromebooks is intensifying, especially in the education sector, primarily in North America. Out of the 2.9 million units of Chromebook sold in 2013, 82% were sold in North America alone. The sales of Chromebook is expected to reach 14.4 million units by 2017. According to NPD, Chromebooks accounted for 21% of all notebook sales in 2013 in the US. Interestingly, through a period of January to November 2013, the sales of majority of devices like Desktops and Laptops declined while that of Chromebooks increased multi-fold times in US.

Share of unit sales laptop desktop

Gartner reported that 2.9 million units of Chromebooks were sold globally during 2013 and according to the NPD Group, 1.76 million units of Chromebooks were sold during the 11 months ended November in 2013 in the US alone. The above numbers clearly portray the level of technological advancement in the country. Americans are among the early adopters of any device or technology.

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Samsung Accounts for Two-Third of Chromebook Sales

In 2013, Samsung Electronics Co Ltd. (KRX:005930) sold 1.7 million units of Chromebooks thereby capturing two-third of the market, followed by Acer which captured almost one-fourth of the market. Samsung and Acer got the early bird benefits in the Chromebook market. Samsung has always stayed a consumer-focused company, having a fleet of electronics products and giving the customers whatever they desire in terms of value-for money. Lenovo and HP, though a late entrants in the chromebook market, managed to grab a share of 6.7% in 2013 by 194,000 units of Chromebook.

chromebook vendors share 2013

Chromebook is a relatively new product in the otherwise declining PC, laptop market. However, the success of Chromebook is primarily pegged to developed markets. Chromebooks are mostly used for cloud storage. The concept of cloud computing and cloud storage has still not caught up in the developing nations where high-speed internet is a novelty due to its cost and other technical factors. Chromebooks are useful mainly in the education sector and enterprises which have shifted their work to cloud storage.  Apart from the cloud storage, the vendors need to address memory access and storage on hard-drives to focus on today’s market.

9 COMMENTS

  1. In Sweden Samsung announced in September that they are leving the Nordic laptop market altogether, including the sales of Chromebooks.
    To a Chromebook user terminating this category in the entire Nordics (such as Sweden, Norway, Denmark) sounds contradictory since Chromebooks are gaining in popularity in schools who buy them by the thousands around here.

    I read some swedish testimonies in forums now this morning and one shool IT admin reported their service costs for a fleet of machines are down to 1 percent(!) with the Chromebooks compared to the earlier Windows laptops. One school I read about here locally have over 1000 Chromebooks out there among students with little problems.

    But maybe in case of Samsung since the laptops regardless of type are handled by the same sales organisation they see the same fate even if maybe mostly sales of the Windows type of machines show bad figures.
    And the factor that dramatic decline in service needs means less revenue come from maintenance of a deployed fleet of machines.

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  2. charlesarthur Interesting: wondering if one can filter both the graphs by price of units sold (below 400, 400-700, 700-1000, 1000+)?

  3. inglorious_b the NPD stat is misquoted in that article. Chromebooks were absolutely not 21% of “all US notebook sales”.

  4. inglorious_b Chromebooks aren’t a single element – they’re made by multiple OEMs, all fighting for profit, if there is any.

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