Facebook Inc. (FB) Fake and Fraudulent News Updates Drive More Engagement !

Must Read

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week,...

Free Netflix In India From December: Netflix In A Pursuit Of New Subscribers

A month ago, we reported how Netflix might be brewing something interesting that could lead to a free...

Fake conspiracies and rumors have always attracted the folks more than the palpable publications. The biggest online social network Facebook Inc. (NASDAQ:FB) has now become the colossal mode for these grapevine buzzes due to the rapid rate of its spread and the enticing content of these conspiracies luring its enormous user base.

The monthly active user base (MAU) of Facebook was 1.32 billion as on June 30,2014, which saw an upsurge of 15% from the year ago quarter. The major contributors to this growth were the two mammoth developing nations – India and Brazil, which also harbored for the most fake accounts.

Figures of Fakers

A recent study conducted by the Cornell University on 2,70,000 posts from 73 different Facebook pages affirmed that only 60,000 of them prevailed from genuine scientific sources while the other 2,00,000 were some just another conspiracy news feeds coming from the alternate authenticated sources and adding to it, such collusion received much more thumsup than their complements. The number of Likes earned by the posts of spurious origin was 6.5 million, whereas their counterparts just received 2.5 million of them. These figures represent the strong inclination of the readers towards the conspiracy based theories  and their increasing trust on them.

Advertisements

Facebook estimates that it holds approximately 100 million duplicate accounts – 8% of monthly active users- and 15 million of them are registered from India.

 “There may be individuals who maintain one or more Facebook accounts in violation of our terms of service. We estimate, for example, that ‘duplicate’ accounts (an account that a user maintains in addition to his or her principal account) may have represented between approximately 4.3% and 7.9% of our worldwide MAUs (Monthly Active User) in 2013,” Facebook said in the SEC filing.

 

Facebook fake users

It also represented an estimate of the user unclassified accounts which are the user profiles created by some business or organization owners or even non-human entities like robots or pets. These are plighted for the sole purpose of violating the terms of service, such as phishing and spamming. In 2013, such accounts were approximated to be between 0.8% and 2.1% of the total monthly active user base and the unwelcome accounts constituting somewhere between 0.4% and 1.2% of the worldwide MAUs.

The gravity of these conspiracy stories

The driving factor behind the spread of these treason theories is their reader class. The phony theory fanciers tend to share and like a feed more than the admirers of the scientific medias and hence land up making more comments in the aspirations of creating better buoyancy for such posts. The World Economic Forum after interviewing 1,000 industry leaders and risk experts concluded that the digital misinformation is one of the biggest global threat in the present scenario.The global risk of massive digital misinformation sits at the center of a constellation of technological and geopolitical risks ranging from terrorism to cyber attacks and the failure of global governance,” the WEF report reads.

The fake stories, not only regarding science, are gaining widespread hearers but also in the recent times the fictitious news scoops of celebrity deaths are attracting huge masses. This unusual trend gained huge popularity in the previous year when users came up with the antics of faking their friend’s deathA number of celebrities have been killed in the rumor feeds in the recent years and some even more than once. Such mendacity are the results of some bogus news sites who create a huge panic by the use of few hashtags and fb sharesOn June 10, 2010, actor Russell Crowe when killed by a death hoax responded to this via Twitter, posting a message: “Unable to answer tweets fell off a mountain in Austria, all over red rover. Don’t know how I got there, but the media are never wrong. G’Bye.”

Although, it is presumed that these fake conspiracies are short-lived and do not have any serious repercussions yet there is a huge probability that it may ill-shape the notions of the mob before getting correctly re-tailored. Hence there is an imperative need for the surveillance of these trolling to prevent the misuse of the social platforms and make this channel a fake-free news source.

Advertisements

Book1

2 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once against proved they are the true arch-nemesis of...

Amazon Future Group Dispute Deepens As Singapore Court Turns Down Future Group Plea

The dispute between Amazon and Future Retail is, apparently, far from over anything soon as the Singapore International Arbitration Centre (SIAC) has...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market. A few days back, Google...

Twitter Account Verification Is Back, But Has it Lost Its Mojo?

Twitterati queue up! As the Twitter account verification process which is responsible for awarding blue badges prepares to...

Paytm Lawsuit Impact: TRAI Slaps Fine On Jio, Airtel, BSNL And Other Telcom Operators

The emergence of e-wallets brought along with itself a big uprise in notorious phishing scammers who prey on unsuspecting consumers by pretending...

MobiKwik Takes A Dig At Paytm After The Recent App Ban

The ongoing China-India border tension is resulting in more apps getting banned, and every time that happens the Indian startup unicorn Paytm...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This