56% Of Businesses Do Not Show Confidence In Analyzing Web Data [STUDY]

Must Read

Are You A Gaming Geek: ‘Five Commandments’ Before You Buy Video Games Online !

Does your day start with joysticks instead of coffee mugs? Or as a kid your best friends were the...

The Growth of OTT: Blip in the Radar Or a Real Threat to Traditional TV?

People are attached to their smartphones way more than they're to any other gadget. In fact, the average person...

Indian Marketers To Invest More On Social Media In 2013: 52% Focus On Customer Acquisition [Report]

Majority of e-Marketers are focusing on Customer Acquisition via Social Media in 2013, according to a latest e-Marketing research...

While the penetration of Internet is all time high now, companies are showing great confidence in setting up their e-presence or e-store. However, majority of them are yet to realize the true impact and benefits of web analytics as more than half of them are not confident about value-worth of deploying dedicated resource to analyze their web data. 56% of companies either have no one or only one person dedicated to work on their web statistics, according to Online Measurement and Strategy Report 2013.

In spite of the fact that Web Analytics is one of the most crucial aspect for the company while defining marketing strategy, future roadmap, projections, most of the companies are unwilling to make a dedicated investment or even any significant share of their marketing budget on relative resources. 26% of companies, participated in the study, said they don’t have any dedicated employee doing analysis of their web data. However, the maximum number of companies (30%) accepted they have deployed atleast 1 dedicated manpower to do the same job in their organization.

Number of Companies have Dedicated resources and how many

However, the scenario is also not as ugly as it looks from the first instance. There are 14% of companies that have more than 5 employees in their organization working dedicated to analyze company’s web statistics and data. Unfortunately, the report doesn’t contain total number of employees working in such organizations. Besides, the number of companies who haven’t allocated dedicated resource to work on web analytics have come down 4% compare to 2012. Similarly around 18% companies have deployed 2 dedicated resources to work on web analytics, 2% up compare to last year.

Advertisements

The survey report also check the arrangements if companies are outsourcing the job of web analysis completely or partly resulting in no in-house resource deployment. Interestingly, numbers of companies, who believe in outsourcing such job, have become lesser in 2013 compare to last year. Around 61% of companies now use zero days of outsourced analysis, compare to 51% in 2012. This clearly indicated that though the growth and adoption of web analytics is modest, companies are willing to leverage upon Big data now and by the end of this year, there would be more number of companies standing on the findings originated from ‘Big Data’.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Book Uber Cabs Via WhatsApp Now: Service In More Cities Soon

After grocery and payments, it's time for Uber cabs on Whatsapp! The digital era has brought us endless advantages...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This