Technology and innovation are just crossing every boundary being set by humans. The digital impact on human lives is also becoming larger than life as people are more fascinated toward digital objects and presentation than traditional styled systems and acts. Apparently, the leading car maker Audi has learned the same lesson and grabbed the opportunity from both the hands to leverage and entice users with the use of technology and digitization for its own business.
Audi has launched ‘first-of-its-kind’ digital car showroom where potential buyers can experience the feel and detail effect of almost each and every section of the car brilliantly. Buyers can have virtual experience of their desired model staying inside the showroom besides exploring each and every possible option of car – irrespective to the physical availability.
Undoubtedly, this could prove a land mark in retail sector – especially for luxury brands and products. Such digitization of showroom will not only offer brands to convince their customers in adorable manner but will also allow them to reduce the investment of having the availability of every variant of their products.
A great experience, great ambience and availability of anything and everything is the only mantra for success for any retail outlet of any brand. And, this has been proved by Audi as it is recording multi-folds increment in number of visitors coming to showroom – offline and online both.
Here we present the superb video of ‘Audi Digital Showroom’ known as “Audi City”. Enjoy !
In just 8 days since launch, it has managed to grab 10,000 visitors on YouTube…Isn’t cool !!!