Undoubtedly, ‘global ad spend’ is uniformly rising year-over-year and it recorded 3.1% growth in the Q1 of this year compare to the same period of the prior year. It’s clear, enterprises are more focusing on ad spend in order to promote their business. Thanks to emerging markets including Middle East and Africa accounted double digit growth in the Q1 of this year. However, North America and Asia Pacific could moderately contribute— shown 2.1% and 1.7% growth respectively— to the global ad spend during the same period.
Overall ad spend in Q1 of 2012 was US$128 billion. However, the surges were seen in Middle East and Africa in Q1, 2012, up 23.3% compare to the same quarter of the prior year. Besides, Egypt also recorded 67% growth in ad spends in Q1 of this year following last year’s Arab spring. On the contrary, ad spend declined in Europe by 1.4% in Q1 of 2012 compare to the same quarter a year back due to recession. The recession in Europe plummeted ad spend in Greece and Spain during the Q1 of this year.
It has been noticed, the global ad spend slightly increased in January of this year and growing steadily in subsequent months. The global ad spend increased by 4.5% in March 2012 compare to a year back in the same month.
Considering about the mobile ad spend, last year, a research analysis firm, Gartner, predicted that the mobile ad spend could reach to $20.6 billion by 2015. It reportedly stated that search and maps will drive highest revenue in forthcoming years. In addition to these, video and audio were also expected to have fastest growth by 2015.
I have recently described that the global mobile media revenue to reach $150 billion till the end of this year. As the adoption of Smartphone and Media Tablet is augmenting, the platform is creating a greater scope for brands and advertisers.
Indeed, it’s important to know about the global figure of mobile advertisement revenue for 2011. A market research firm has reportedly stated that the global mobile ad revenue in the 2011 was $5.3 billion. Asia Pacific was at the top for contributing highest 35.9% of total global mobile ad revenue in 2011, followed by North America and Europe accounted 31.4% and 25.9% revenue respectively.