Global Mobile Media Revenue To Reach $150 Billion In 2012 [Study]

Must Read

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Uber and Ola In Hot Water: India Authorities Launch Fresh Probe!

The Directorate General of Goods and Services Tax Intelligence (DGGI) sent a summons to Uber and Ola...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

In 2011, mobile media revenue–consumers spending on media contents, apps and services on their mobile devices– first time surpassed $100 billion figure worldwide.  A research analysis firm—Strategy Analytics—has reportedly stated that the consumers mobile media is going to surge $138.2 billion in 2012, up 13.4% from $121.8 billion in 2011, while advertisers mobile media consumption are expected to soar almost double to $11.6 billion in 2012 compare to $6.3 billion in 2011. In addition to these, the total revenue of mobile media economy is expected to reach $149.8 billion this year, up 17% compare to the prior year.

In 2012, over 32 billion apps are expected to be downloaded worldwide, augment 38% from over 23 billion apps in 2011. Apps have become second largest category for mobile phone media consumption revenue—for both advertisers and consumers.

Director of Wireless Media Strategies at Strategy Analytics—David MacQueen—said, “Advertisers chase eyeballs so the fact that brands spend more on in-app advertising than the mobile web is a clear sign that apps are what consumers are glued to for an increasing range of activities. In the eyes of many advertisers, web browsing on the Smartphone is playing second fiddle to the app economy. Low revenues are down to many major mobile video services being free to the end user, either funded by advertising (such as YouTube) or “bundled” without additional cost by pay TV providers, such as Sky Go around Europe or AT&T U-verse in the USA.”

Along with apps, Music also plays a vital role in mobile phone media consumption revenue across the world. According to the research firm, the music is going to contribute $16 billion revenue in consumers’ mobile spending this year. ‘Ringtones downloading’ have now outdated; streaming the musics on the mobile phones have become a prominent choice for users. The inductions of streaming music services have changed the whole scenario of the world. The service providers such as including Spotify, Pandora and Deezar are gaining good traction in Western Europe and the USA market.  The research firm has also stated that over 108 billion videos were watched on mobile devices in 2011, and expecting 280 billion watch on mobile devices in 2012.

Advertisements

In addition to these, Social Networking contents, apps and services are going to generate 16.1% more revenue this year, equivalent to $17.6 billion, compare to the prior year.

Source: Strategic Analytics

2 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...

Battle Lines Are Drawn: Qualcomm’s Latest Acquisition to Challenge Apple, Intel

The quest to gain supremacy creates a butterfly effect for sure. With the challengers and the champion pulling out all stops to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This