Global Mobile Media Revenue To Reach $150 Billion In 2012 [Study]

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In 2011, mobile media revenue–consumers spending on media contents, apps and services on their mobile devices– first time surpassed $100 billion figure worldwide.  A research analysis firm—Strategy Analytics—has reportedly stated that the consumers mobile media is going to surge $138.2 billion in 2012, up 13.4% from $121.8 billion in 2011, while advertisers mobile media consumption are expected to soar almost double to $11.6 billion in 2012 compare to $6.3 billion in 2011. In addition to these, the total revenue of mobile media economy is expected to reach $149.8 billion this year, up 17% compare to the prior year.

In 2012, over 32 billion apps are expected to be downloaded worldwide, augment 38% from over 23 billion apps in 2011. Apps have become second largest category for mobile phone media consumption revenue—for both advertisers and consumers.

Director of Wireless Media Strategies at Strategy Analytics—David MacQueen—said, “Advertisers chase eyeballs so the fact that brands spend more on in-app advertising than the mobile web is a clear sign that apps are what consumers are glued to for an increasing range of activities. In the eyes of many advertisers, web browsing on the Smartphone is playing second fiddle to the app economy. Low revenues are down to many major mobile video services being free to the end user, either funded by advertising (such as YouTube) or “bundled” without additional cost by pay TV providers, such as Sky Go around Europe or AT&T U-verse in the USA.”

Along with apps, Music also plays a vital role in mobile phone media consumption revenue across the world. According to the research firm, the music is going to contribute $16 billion revenue in consumers’ mobile spending this year. ‘Ringtones downloading’ have now outdated; streaming the musics on the mobile phones have become a prominent choice for users. The inductions of streaming music services have changed the whole scenario of the world. The service providers such as including Spotify, Pandora and Deezar are gaining good traction in Western Europe and the USA market.  The research firm has also stated that over 108 billion videos were watched on mobile devices in 2011, and expecting 280 billion watch on mobile devices in 2012.

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In addition to these, Social Networking contents, apps and services are going to generate 16.1% more revenue this year, equivalent to $17.6 billion, compare to the prior year.

Source: Strategic Analytics

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