Is Samsung’s Decision To Launch Galaxy SIII In India Rather Than Nexus Rationale?

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Indeed, it’s a good hearsay for Samsung enthusiasts that galaxy SIII is going to be launched in India by June of this year. Last week, Samsung promulgated to not launch its Galaxy Nexus model in India. Really, the company disgruntled a vast numbers of Android and Nexus fans across the country. The company’s decision was somewhat incoherent because users were waited for the device since its launch in the last year. Previously, I have predicted two reasons why the company could not launch its Nexus in India; first, Samsung has already launched its “Galaxy SII” and “Galaxy Note” model in India and these devices have respectively 4.3–inch and 5.3-inch screen sizes.  Last year, Samsung hybridized Tablet and Smartphone and released its “Galaxy Note”. Anyway, both these Smartphones (Galaxy SII and Galaxy Note) are currently outperforming in the domestic market and the launch of “Galaxy Nexus” (screen size between Galaxy SII and Note) might jeopardize a well-established business of Galaxy Note and SII devices in India.  Secondly, Samsung had to unveil its “Galaxy SIII” model at London event on May 3 and the company was more serious about the shipments of SIII model than its Galaxy Nexus model.

Last week, I have elaborated  full-fledged specifications and features of Samsung Galxy SIII Smartphone. The device is powered by Android 4.0 (Ice Cream Sandwich) OS and also has 1.4 GHz Quad-core Samsung Exynos 4412 Soc processor, 4.8-inch HD AMOLED screen and 8 MP rear Camera. Besides, the device is also possessing number of features such as S Beam, Buddy Photo Share, AllShare Cast, AllShare Play, Pop up play and more. In addition to these, the device is also offering Video Hub, Music Hub and Game Hub in  order to provide high quality movies, personal music streaming and numerous social media games to users respectively. The device has also an advanced natural language user interface “S voice”, which is capable to detect users’ face voice and their motions. Users can share 1GB of files within three minutes and 10 MB of file within second without Wi—Fi or cellular signals using “S Beam”.

However, the price of the device is kept Rs 38,000 in India. I think, The company took right decision to not launch Galaxy Nexus model in India. Anyway, Galaxy SIII model is outstanding and large number of folks in the country are more willing to own the device.

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