Google Search To Drive Rs. 4,391 Crores Digital Advertisement Industry In India [Study]


In the digital era of marketing and promotions it shouldn’t surprise to anyone. A multi-million dollar industry (read as multi-billion if in Rs.) is improving its presence and figures with 25% year-on-year. By the end of financial year 2012 -2013, the digital advertisement industry in India is pegged to reach Rs. 4,391 Crs compare to Rs. 2,851 Crs in Fy 2011 – 2012.

A latest study, jointly done by IAMAI and IMRB, reveals that the industry will supersede Rs. 3,535 Crs by the end of current calendar year.

So, who will be the main driver of such enormous growth? Undoubtedly, Online Search contributes in with quite a significant difference with other drivers. Around 53% of overall Digital advertisement revenue is going to come from search classified ads alone. And, as Google holds 92% of search market share, Rs. 2,100 Crs worth digital advertisements will be controlled by search giant alone.

Travel and Auto industry will be the top adopters of digital advertisements followed by BFSI and Telecom. Interestingly, rest all industries are expected to stay intact with their digital advertisement investment. Despite of troubled aviation industry scenario in India, online travel industry is expected to record 3% appreciated growth in 2012.

The overall offline Indian Ad industry is expected to reach Rs.28,013 Crs ($5.60 billion) by the end of 2012 with 8% y-o-y growth. However, 25% year-on-year growth in digital advertisement industry showcases more promising future for marketers and online advertisers.

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