digital

While many brick and mortar stores were left reeling in the immediate aftermath of the global lockdown measures brought on by the Covid-19 pandemic, the subsequent acceleration of digital transformation may yet lead to a fruitful future for stores...

The worldwide digital adoption market is estimated to grow from a mere $81 million in 2020 to $180 million in 2027. The adoption of digital adoption platform software is increasingly prevalent across retail and ecommerce, which is anticipated to...

American multi-national Cognizant is gearing up to be on a hiring spree as they plan to hire up to 20,000 newly minted tech graduates, digitally skilled, in India during 2020. This news comes as a positive message after Cognizant...

Just how digital marketing is going to change over the next ten years is anyone’s guess. Even high-ranking executives at Google probably don’t have a solid grasp of how businesses and consumers will interact with each other in 2030....

Joining an all-star digital marketing team on one’s favourite agency is every online marketer’s dream. A survey by The Manifest showed that 50% of businesses use a marketing agency for help with their internet marketing efforts. Digital marketers are crucial to...

The exploded adoption of smartphones and increasing digital content consumption has convinced brands to increase their share of mobile ad spend in India. It is estimated that mobile will account for 71% of total digital ad spend in India in...

The Mukesh Ambani led start-up Reliance Jio is keen at striking it rich in extremes of the media and entertainment business. Reliance Jio Infocomm Ltd released a Press Release dated May 17, 2018, titled "Jio Announces Exclusive Partnership with Screenz...

Advertising expenditure around the world (both online and offline) is expected to get close to $600 billion next year, predicts eMarketer. That means a 6% increase over the global ad spending for CY2014. The US, China, Japan, Germany and...

Digital transformation of marketing technology doesn't seem to be fitting well for majority of marketers of various firms across the globe. Marketing technology has changed much in last 2 years than it did in last 50 years; because of...

The International Telecommunication Union (ITU), a specialized agency of United Nations (UN) is responsible for issues that concern information and communication technologies (ICT) and assists in the development and coördination of worldwide technical standards. According to new data from the 2013 edition of ‘’Measuring...