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The Invaluable Role of Automation in Digital Marketing That Guarantees Success

Just how digital marketing is going to change over the next ten years is anyone’s guess. Even high-ranking executives at Google probably don’t have a solid grasp of how businesses and consumers will interact with each other in 2030. However, one thing most professionals can agree on is that automation is going to play a significant role in the...

What Agencies Look For When Hiring Top Digital Marketers!

Digital-Marketing-Software-Market
Joining an all-star digital marketing team on one’s favourite agency is every online marketer’s dream.A survey by The Manifest showed that 50% of businesses use a marketing agency for help with their internet marketing efforts.Digital marketers are crucial to the success of an agency. They run successful campaigns on behalf of the agency thus increasing profits. Not only that....

Mobile Ad Spend In India: 71% Of Total Digital Ad Spend By 2023 [REPORT]

mobile ad spend in India 2023
The exploded adoption of smartphones and increasing digital content consumption has convinced brands to increase their share of mobile ad spend in India. It is estimated that mobile will account for 71% of total digital ad spend in India in 2023, putting the country at the top in terms of the mobile advertising spend share. To put things in perspective,...

Jio Announces Partnership With Screenz For Interactive TV Solution

Jio Screenz
The Mukesh Ambani led start-up Reliance Jio is keen at striking it rich in extremes of the media and entertainment business. Reliance Jio Infocomm Ltd released a Press Release dated May 17, 2018, titled "Jio Announces Exclusive Partnership with Screenz to create India's Largest Digital Engagement Platform" wherein it charters new growth avenues by providing real-time interactions. Jio-Screenz Collaboration: Platform For...

Rapidly Fluctuating Digital Marketing Arena Yet to Embrace Most Of The Marketers: 85% Of Marketing Professionals Claim To Have Learned Through On-Job Experience [STUDY]

Digital transformation of marketing technology doesn't seem to be fitting well for majority of marketers of various firms across the globe. Marketing technology has changed much in last 2 years than it did in last 50 years; because of which most of the marketers across the world still prefer adopting marketing technologies on trial and error basis. According to...

6.8 Billion Mobile Subscriptions, 40% On Internet By EOF 2013 [REPORT]

The International Telecommunication Union (ITU), a specialized agency of United Nations (UN) is responsible for issues that concern information and communication technologies (ICT) and assists in the development and coördination of worldwide technical standards. According to new data from the 2013 edition of ‘’Measuring the Information Society’’, demand for information and communication technology (ICT) products and services was enormously high in 2012-13. Korea was...

Digital Marketers And Ecommerce Professionals Pocket Fat Salaries In 2013 [STUDY]

Almost 13 years back we saw the 'dot com' burst that resulted in job loss for thousands of e-commerce professionals. As it been said that nothing lasts forever, neither good time nor bad. Again, the emergence of Internet and social media has helped global e-commerce and digital marketing industry to find its lost track and here is some good...

Native Ads Are Wining Over Banner Advertisement [INFOGRAPHIC]

Internet advertisement is the next marketing phenomenon that is outpacing traditional style of marketing and campaigning methodologies. It’s a constant changing business and marketers should keep their eyes open to inherit the latest performing style of digital advertising. Native advertisement is one such great example and it's clearly dominating over banner and other standard style of ads.But, what is...

The First Digital Wallet Manager: What Consumers Need To Know

Once digital wallets finally claim the hearts and pockets of shoppers, consumers will never again have to shuffle through an overloaded wallet only to find a bunch of maxed out or expired credit cards. They will never again have to worry about forgetting their bankcard at the bar or losing a paper buy-one-get-one-free coupon. Using a digital wallet, consumers...

Google Search To Drive Rs. 4,391 Crores Digital Advertisement Industry In India [Study]

In the digital era of marketing and promotions it shouldn’t surprise to anyone. A multi-million dollar industry (read as multi-billion if in Rs.) is improving its presence and figures with 25% year-on-year. By the end of financial year 2012 -2013, the digital advertisement industry in India is pegged to reach Rs. 4,391 Crs compare to Rs. 2,851 Crs in...

Digital Information & Entertainment Industry Poised To Reach $2.1 Trillion in 2011

In the era of mobile and social media, when people are more fascinated towards digital aspect of life, vendors from Digital information and Entertainment industry can’t expect anything better than this; $2.1 Trillion in 2011 and forecasted to reach $2.8 Trillion by 2015. Essentially, such growth is expected due to diversified offerings by vendor across multiple consumer spending segments....

The Format wars – Media

ver since there has been technology around, there have been varied exploiters to harness and improvise on it. This often this leads to the proverbial gladiatorial battles, when one dominant tech slays the ageing and the less fortunate technology. Nowhere is this cutthroat competition more evident than in the high-tech and the media industry.

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