Wi-Fi Is Primary Data Connection Choice For Smartphone Users: [STUDY]

Must Read

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...

Apple Store In India: More Of Disappointment Than Excitement?

Apple has started making moves to strengthen its presence in India. With the launch of Apple online...

Can Tata Super App, With the Backing of Walmart, Take On JioMart?

In August, Tata Group, in a move to likely counter the offerings of the Jio umbrella, declared...

The market is flourished with Smartphones, and numbers of carrier vendors are also increasing every day. MWC has become center of attraction for mobile device manufacturers as well as tech-savvies. Smartphone users are often using Wi-Fi or cellular connections for data usages. At MWC, Mobidia collaborated with Informa revealed the statistics of Wi-Fi use by Smartphone users. The firm has trying to explain the consumers’ behavior of data usage on all networks to which they are more likely to be connected. The users are more often connect with mobile home network, roaming networks and wi-fi networks. After subtle investigations, both the firm jointly came to conclusion that the data usage on Smartphone is much higher than reported throughout the industry. The firm also stated that the Wi-Fi data consumption is higher than cellular data consumption by two-to-one. It’s somewhat astounding that Wi-Fi accounted 70% of all smartphone generated traffic within the sample which was gathered by the firm for its research analysis. Among the global users base sample, Wi-Fi was the primary choice for data connection—91% of Smartphone users use Wi-Fi for data usage.

The chart has been provided by Mobidia for Smartphone-originated data traffic distribution by operators in January 2012 in the US and UK. From the above graph, it’ pretty clear that Wi-Fi usage had dominated over mobile usages and their ratio even reached six-to-one in the UK.

Informa principal analyst—Thomas Wehmeier—said, “Building small-screen access revenues into a $100 billion annual market is already a considerable achievement, but today’s mobile data market is arguably still in the early stages of development. Indeed, mobile data pricing models prevalent in the market today lag years behind the advanced segmentation seen in the mobile voice market. Fulfilling the industry’s future growth potential by driving smartphone and data adoption into today’s untapped customer segments will require operators to build an in-depth understanding of all aspects of customer behavior in order to deploy sustainable and profitable pricing models.”

The firm has collected the data from ten thousands of global Smartphone in January 2012 in order to find out data-usage trends. The data sample includes the Smartphone users from over 600 Smartphone operators worldwide. It’s quite obvious that Wi-Fi is primary connection choice among Smartphone users.

Advertisements

Source: Mobidia

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Why Is Access Dots Touted As A Must Install App for All Android Smartphone Users

Are you an Android user and missing some of the much-needed security features that iOS 14 users...

₹90 Crore Per Hour: That’s What Mukesh Ambani Added To His Wealth During COVID Era

Today the "IIFL Wealth Hurun India Rich List 2020" was released and guess who kept maintained his position at the top for...

Can Tata Super App, With the Backing of Walmart, Take On JioMart?

In August, Tata Group, in a move to likely counter the offerings of the Jio umbrella, declared that they are in the...

The Raining Discounts Are Coming As Flipkart And Amazon Gears Up For Festive Season Sale

The festival season is about to begin and eCommerce majors in India Amazon and Flipkart are aiming to make the most of...

Amazon, Google And Microsoft Are Extreme Angry With TRAI

The big three of the tech industry - Amazon, Microsoft And Google - seems to be quite annoyed. Cloud...

New Android Malware Steals Your Banking Credentials And Let Hackers Access Your Smartphone

If you are an active user of banking apps on your Android smartphone, you must pay close attention to it.

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This