Wi-Fi Is Primary Data Connection Choice For Smartphone Users: [STUDY]

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The market is flourished with Smartphones, and numbers of carrier vendors are also increasing every day. MWC has become center of attraction for mobile device manufacturers as well as tech-savvies. Smartphone users are often using Wi-Fi or cellular connections for data usages. At MWC, Mobidia collaborated with Informa revealed the statistics of Wi-Fi use by Smartphone users. The firm has trying to explain the consumers’ behavior of data usage on all networks to which they are more likely to be connected. The users are more often connect with mobile home network, roaming networks and wi-fi networks. After subtle investigations, both the firm jointly came to conclusion that the data usage on Smartphone is much higher than reported throughout the industry. The firm also stated that the Wi-Fi data consumption is higher than cellular data consumption by two-to-one. It’s somewhat astounding that Wi-Fi accounted 70% of all smartphone generated traffic within the sample which was gathered by the firm for its research analysis. Among the global users base sample, Wi-Fi was the primary choice for data connection—91% of Smartphone users use Wi-Fi for data usage.

The chart has been provided by Mobidia for Smartphone-originated data traffic distribution by operators in January 2012 in the US and UK. From the above graph, it’ pretty clear that Wi-Fi usage had dominated over mobile usages and their ratio even reached six-to-one in the UK.

Informa principal analyst—Thomas Wehmeier—said, “Building small-screen access revenues into a $100 billion annual market is already a considerable achievement, but today’s mobile data market is arguably still in the early stages of development. Indeed, mobile data pricing models prevalent in the market today lag years behind the advanced segmentation seen in the mobile voice market. Fulfilling the industry’s future growth potential by driving smartphone and data adoption into today’s untapped customer segments will require operators to build an in-depth understanding of all aspects of customer behavior in order to deploy sustainable and profitable pricing models.”

The firm has collected the data from ten thousands of global Smartphone in January 2012 in order to find out data-usage trends. The data sample includes the Smartphone users from over 600 Smartphone operators worldwide. It’s quite obvious that Wi-Fi is primary connection choice among Smartphone users.

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Source: Mobidia

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