Android And iOS Accounted 91% Of Overall Smartphone Traffic In US: [STUDY]

Must Read

Google Just Got Super Smart: Launches The Knowledge Graph

If there is one product on the Internet that has had absolutely no competition whatsoever, it is Google Search....

What Everyone Ought To Know About Social Bookmarking

As a marketer, you might be wearing different hats in your startup. Strategizing content, Executing SEO activities, drawing a social media...

E-Commerce Industry In India Worth $13.5 Billion In 2014: Will Cross $16 Billion In 2015

According to the latest report by IAMAI and IMRB International, the eCommerce industry in India reached a value of INR 81,525...

Despite of excessive growth, Apple’s iOS and Google’s Android based devices are still not stagnating and continuing its dominance day-over-day. Weak mobile operating systems appear to be getting weaker-and-weaker, and stronger are going to be more stronger-and-stronger day-over-day. Android and iOS has once outpaced other mobile OS with greater margin even in mobile Smartphone traffic in US. A mobile ads network and leader of mobile target advertising—Jumptap—has revealed that Android and iOS combined grabbed up 91% of all Smartphone traffic on its US mobile ad network in January this year. Apple grew enough in terms of number of users in last holiday season—the company sold 37 million Smartphones in Q4 (calendar) last year due to outburst sale of iPhone 4S.

In term of Tablet traffic in US, Amazon’s Kindle Fire alone accounted 33% of all Tablet Traffic on the network. The total number of iPad shipment in Q4 last year was 15.4 million, while Kindle Fire managed to ship 3.8 million in same quarter—which is more than four-folds smaller than iPad’s shipment. Apple is going to sell its 100th million iPad this year, despite of this, Kindle Fire succeeded to account 33% of total Tablet traffic network in January this year.

According to report, out of 95 million monthly ad network users across US, Apple and Google dominated over 32.2% and 58.8% ads networks respectively. Blackberry’s market penetration was just 6.7%, while Symbian and Microsoft had negligible Smartphone traffic impression of 1.4% and 0.5% respectively. However, Windows Phone succeeded to hold such share due to Nokia’s new line up ” Lumia”.

Advertisements

Amazon has proven itself as a strong competitor after the appreciation of large market share in just three months. However, Apple’s share was at its lowest level in last four months at 48% in January this year. However, Android has weak hold in the Tablet segment still and Kindle Fire was the only Android-powered Tablet viable to contend Apple’s iPad last year. Thanks to Amazon’s Kindle (e-Books) and its more integrated services that managed to lure a large number of folks in Q4 last year.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Youtube’s Biggest Hurdle To Encourage People For Covid-19 Vaccination Is Youtube Itself!

Youtube has become both the poison and medication when it comes to disinformation, and now that is causing massive...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This