Burgeranch’s Hack Campaign: A Breach Can Make You Win

Must Read

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out...

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Social media is indeed a great source of attracting people towards your brand, product or service. People are doing many amazing things online to become viral and many campaigns are flying on net which offer free goodies if you win. But have you ever heard about a campaign which makes you learn how to breach a contest and win big ? That exactly was done by Burgeranch, an Israeli fast food chain, which launched 2 different campaigns on social media at the same time to have better brand exposure and higher significant market share in burger business.

So the campaign to launch the burger deal, followed on the “combina” path, creating two campaigns, with the first official campaign driving users to an online quiz that was impossible to answer correctly, meanwhile, they seeded clues of how to hack the quiz by changing details in the URL. Once word spread, the campaign took off, and I’m sure all the guys at McCann Erickson Israel were celebrating what was a decently risky campaign strategy. I’m glad you could convince the client and pull off the result to match.

httpv://www.youtube.com/watch?v=-JTQCKI_LE4

Advertisements

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance,...

The Sudden Reappearance of Missing Jack Ma Leaves People Guessing About Many Things!

Jack Ma was preparing to publicly float Ant Group - what was billed to be the largest IPO in the world in...

Apple Foldable iPhone May Surprise You, But It Won’t Launch This Year!

Rumours of a foldable iPhone have long been circulating on the internet. However, until now there was little to no indication Apple...

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most,...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This