Google always was a passionate player in any part of the game no matter whether it’s a TV or online Games. To stamp speculations, Google has revealed its Big Plans behind its upcoming “Crome Web Store” at GDC Europe. With this announcement its has been clear that company is in no mood to provide an easy path way to biggest competitors Facebook and Apple.
Video game website 1up was able to grab some photographs of a presentation Google delivered to a room of game developers at the GDC Europe conference. The presentation showed off the Chrome Web Store, a marketplace for HTML5 apps Google announced during its I/O conference earlier this year.
Many new details have been revealed in the presentation. It was clearly indicated that Google has been influenced by Apple and iPhone app store and took lots of cues from that. The new interface contains app icons, categories and “Top rated games” as an integral part of new Web Store. But the most surprising is a feature called “App your friends like” which need to be visualized whether company will ride this on Gmail, Buzz or something else to determine who are your friends ?
The success behind Facebook Revenue model and Apple iStore lies behind the open door policies for independent developers who are playing an important role behind the success of such online market place. To cut down these companies, Google has come up with “No Revenue Sharing” model where company generally keeps 30% of revenue from app unlike other companies. Instead, Google will charge a nominal fees of 5% as “processing fees” which could be a major draw for developers who want to keep more of the money their apps earn. Google is expecting to attract as many developers ( and their time as well ) with such policies which in turn can provide many innovated app through Crome Web Store.
Google’s Plan for Crome Web Store ?
There are many companies who are making hole in Google’s revenue pocket for some time. Directly or Indirectly Google has managed to overcome from those but two companies out of all is still giving sleepless nights to Google management to which company has failed to act strongly.
Facebook and Apple, have been threatening Google’s dominance of the web through two different platforms: social and mobile. Facebook’s growth shows no signs of stopping, and it makes the company a real threat to Google’s core search and advertising businesses. Apple, on the other hand, has attracted scores of developers to its iOS platform while products such as iAds threaten to eat into Google’s profits.
Google is trying to respond effectively to both of these companies by launching “Crome Web Store”. Google can make a lot of different plays with the Chrome Web Store. The search giant is pitching its marketplace as a big platform for gaming, a market Google covets. It’s sure to be a key selling point of Chrome OS, which is supposed to launch later this year. The Chrome Web Store gives Google a path to competing with game consoles through integration with Google TV. It could even become the app platform for the company’s much-rumored Google Me social network.