Finally it was a day when a new executive post came into existence for corporate world. In a live show, Follow me, MTV has crowned its first ever Twitter Jockey (TJ) last night. Finale, held last night, was culmination of the cable network’s several month long quest to find the social media voice and face of the company.
Gabi Gregg, a 23 years old fashion blogger form Detroit, has been declared as winner for the reality show. Gabi who tweets with a name @gabifresh and now officially as @mtvtj bested four other competitors by wining the popular vote form viewers and fans in last night’s elimination round.
Excited with his new role, Gabi spend his first day with the job by tweeting to storms and addressing to media. He also posted few picture at Twitpic, inviting followers to see and speaking with people about his new role in social media industry.
MTV’s new Twitter Jockey would be moving to New York and officially starting $100,000 position next week. However, it would be interesting to see how far this new position can accelerate viewers counts to MTV. The trend of new position called Twitter Jockey is picking up with company pretty fast in last couple of months.
Since it will take some time for viewers and Twitters to have interaction with MTVTJ, you can enjoy some great moments with Gabi through the video embedded below when he crowned TJ for MTV.