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The World’s Most Valuable Brands 2017: Facebook, Amazon And Google Are Challenging Apple

The Forbes' list of world's most valuable brands 2017 is out and, with not much of surprise, most of the brands have retained their position, albeit some of them have witnessed a jaw-dropping rise in their brand value in 2017. Market...

Is Digital Banner Advertising Dying With The Diminishing Effectiveness Of Banner Ads?

Digital banner advertising has been a staple of the World Wide Web since the 1980s when it was first used by IBM owned Prodigy to advertise Sears products online. They have played a pivotal part in the rapid development...

Ctrl+C Ctrl+V Is Making 90% Of Indian Startups Fail Within The First 5 Years: IBM

A recently released study by IBM revealed some pretty damning facts about the Indian startup scene - only 1 in 10 startups manage to survive for more than five years. IBM's study, titled "Entrepreneurial India" is based on interviews...

92% of iPhone Users to Stay Loyal: Will Buy iPhone Only In The Next 12 Months [STUDY]

Apple Inc. (NASDAQ:AAPL) is known for the introducing best in class products, be it iPod, iPad or iPhone. That's the very reason most of the Apple users stay glued to Apple ecosystem for a very long time; in most...

Smartphone Users in India Prefer Better Selfie Camera Over Battery Life [STUDY]

When the iPhone 4 launched back in 2010, it was a revolutionary device. It introduced a slick new industrial design, a high-resolution "retina" display and all new A4 processor. However, it also introduced one new feature which was somewhat...

The Most Preferred Smartphone Brand in India: The Meteoric Rise of Xiaomi

You may be wondering what a Chinese startup has got to do with the most preferred smartphone brand in India! The journey of Chinese smartphone manufacturer Xiaomi has been roller coaster ride. Ever since entering the smartphone manufacturing business...

Mobile Data Security: 28% Smartphone Owners Don’t Use Any Screen Lock [STUDY]

In the era of smartphone and technology, mobile security is a big issue. Recent Wikileaks claims of the C.I.A. hacking smartphones have once again brought the issue of mobile security to the forefront. In a time when smartphones are completely...

Apple iOS Devices Fail More Than Android: The Device And App Crash Report Says So [STUDY]

With the rapidly changing climes of modern technology and how we interact with it on a day to day basis, smartphones have very quickly evolved from a premium luxury to a basic necessity. Just like it was with personal...

Mobile App User Acquisition Is Cheaper But Retention Is Becoming Expensive [REPORT]

Ever since the unveiling of the Apple iPhone and it revolutionary iOS smartphone Operating System was introduced in 2007, there has been unprecedented growth and innovation in the mobile app development scene. The tech world experienced an extraordinary “app...

Apple iOS Is Losing Ground to Android In Mobile App Advertising Industry [STUDY]

We seem to have reached a crossroad in the battle for mobile platform dominance. For years now the two major players, Google's Android and Apple's iOS have been fighting it out, with Android commanding the lion's share of the...
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NPCI’s Move Helping PhonePe and Google Pay to Strengthen their Duopoly in India’s UPI Market?

There are over 70 apps in India's UPI market, but the market is predominantly led by only two apps...
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