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Only 1 In 4 Internet Users Follow Brands They Wish To Buy A Product From [STUDY]

social media marketing effectiveness
The exploded adoption of mobile internet has helped the social media platforms to evolve to a whole new level. As internet users are fascinated with their online social media presence, brands are leaving no stone unturned to make the most of such obsession. Every year, brands are spending hundreds of thousands of dollars to rope in prospective customers and...

Has Social Media Engagement Plateaued With The Rise in Platform-Specific Consumption? [REPORT]

social media engagement
How much time do digital consumers devote to social media each day? Is the behavioural pattern of users towards specific platforms changing with time? With such questions surfacing, one needs a comprehensive view of the key trends in Social media engagement, globally!This much-needed comprehension has been substantially put forth, to a quite relative extent, in the report recently released...

Instagram Hot Favourite For Brand Following, Beats Facebook, Twitter, YouTube [REPORT]

Instagram Brand Followers
Visual media appeals more eyeballs as it captures one’s attention easily than words. The ongoing social media trends are in line with this thought. The unheralded king of social media Facebook Inc. (NASDAQ:FB) also stands to be subsided when it comes to visuals. For all surprise, Instagram stands to be the top most engaging media when it comes to brands....

YouTube Gets More Visits Than Facebook But Lags Behind In Active Usage [REPORT]

countries with maximum time spend on social media
Along with the time the human life is evolving, connectivity groomed itself into a powerful medium to keep the world intact. Man being a social animal, in this digital world cannot afford losing connectivity even for a second. As connectivity is vital, a person now has become a digital consumer connected worldwide. This is evident in the Q3 2015...

Growth of Google+ And Twitter Stuns Facebook: YouTube Holds Vital Position !

The recent growth of Google+ and Twitter might be a trigger shocking fact for Facebook; especially when YouTube is also among the top networks and with combination of Google+, it could stand by the side of Facebook at flat space. But before you move further to read, "people who are ready with all their logical ammunition to kill the...

And The Struggle Continues For Google+: India Emerges As The Biggest Contributor

The challenges and tough time is, apparently, not going to reach to and end for Google in social media space. Search giants bet in fastest emerging market Google+ is just not responding as, probably, per management expectations while launching it against Facebook. As per the new data published by GlobalWebIndex, Google+ is failing to fascinate internet users in many...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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