Marketers across the globe are adopting various innovative tactics to attract customers and drive sales. It is important for brand marketers to drive quality audience who are likely to engage and drive business for their firms. Nearly 38% of the...
In Asia it has never been easy for Merchants to accept the effectiveness of E-Mail marketing till last year. People still used to log-in to their Inbox for checking their emails and sending the replies. Scenario is no more same now. A recent survey conduced by e-Dilaog, a GSI Commerce Marketing Services division, reveals that 67 per cent of consumers in Asia-Pacific have made a purchase in a store or over the phone as a result of receiving a marketing email.
