Finally Proofed ! E-Mail is an Effective Marketing Media in India

Must Read

In Asia it has never been easy for Merchants to accept the effectiveness of E-Mail marketing till last year. People still used to log-in to their Inbox for checking their emails and sending the replies. Scenario is no more same now. A recent survey conduced by e-Dilaog, a GSI Commerce Marketing Services division, reveals that 67 per cent of consumers in Asia-Pacific have made a purchase in a store or over the phone as a result of receiving a marketing email.

The survey was conducted by Lightspeed Research on behalf of e-Dialog’s Centre for Digital Marketing Excellence in April 2010. According to e-Dialog, 13,000 consumers across 13 countries in Asia-Pacific, Europe and US took part in the survey.

The survey also revealed that while Emails are still one of the best & preferred source of Marketing Mix, companies also also using it for Brand establishments, Social Networking & Survey and advocacy. More than any other region, 67 per cent of APAC consumers indicated a willingness to share special offers and promotions that they receive via email on their social networks.

Advertisements

“Brands that are simply using email as a direct-sales tool are missing an opportunity,” Darren Fifield, managing director, e-Dialog Asia-Pacific, has said. “We know that email drives a high proportion of online revenue for our clients but judging an email campaign on online sales figures alone does not provide an accurate reflection of its wider impact. Each time you launch an email campaign, its effects will ripple across your recipients’ online networks.”

2 COMMENTS

  1. @JACQUESDO The iPhone can unleash their ‘minimally’ updated phone but shortly when HTC will release an epic phone with the newest Android 2.a pair of Froyo and simply shaZown the iPhone. Most iPhone consumers will fucking hate themselves, mark my words. I work for HTC and it is not a secret that we are releasing an iPhone killer soon. Apple has the curse of being market leader, thus whatever they are doing, we respond shortly afterwards with higher features and reliability.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Apple Online Store In India Is A Kind Of Big Deal

After all rumours, speculations, debates and discussions online, as well as offline, Apple store in India is...

Investment In Edtech Startups 2020: Record $4.9 Billion And Still Counting

Whilst the entire world spent the better half of 2020 locked indoors and practising social distancing, online education startups skyrocketed globally! Let’s...

BLESA: The New Bluetooth Vulnerability Putting Billions of Devices At Risk

With the ever-changing technology, the war against hackers and those intent upon malicious data theft are eternal. Fighting them is like fighting...

Flipkart IPO In 2021: Gunning For $50 Billion Valuation, But Ditches India

The poster boy for Indian e-commerce Flipkart is finally gunning for an IPO. The twist to the news is the listing country,...

Google’s New Search Feature Makes Local Shopping Safer

Google's new search feature is all about making shopping safer and easier during the time of Covid19 when people are looking for...

Google Gets Grilled For Having Monopoly On Digital Ad Market: Just A Sneak Preview Of What’s To Come Next?

The world just received a sneak peek of the what’s heading Google’s way along with other big tech companies when it comes...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This