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The Evolution of Social Media 2004 – 2014: The Good, The Bad And The Ugly Of It !

Networking sites were initially created to help people connect with friends and family, like-minded people or those with similar interests. Social media today has come a long way from this concept of ‘connecting’. These sites today dictate the manner...

73% Adult Internet Users Witness Online Harassment, Only 5% Approach Law Enforcement Agencies

Online harassment or cyber bullying is now becoming a commonplace phenomenon. It is not without reason that Pew conducted a full-fledged study to know more about it. 73% of adult internet users had seen someone being harassed online in some...

Mobile Messaging Apps Are Growing At The Cost Of Social Networking Sites [Study]

The Q3 2014 report released by GlobalWebIndex (GWI) has pointed out that instant messaging apps like Snapchat, WhatsApp and Facebook Messenger are growing rapidly. In most cases, they were seen to be growing at the cost of networking sites....

Online Buyers In India Hate Remarketing, Feels They Are Being Tracked On The Internet !

Only 12% of the Indian population has ever bought a commodity or availed of a service through an online transaction. That is tiny as compared to our neighbours- the Chinese. More than half of their huge population has had...

88% Of Digital Marketers Employing Retargeting Tactics To Re-engage Users But With Numerous Impending Challenges

Retargeting has become the hot favorite technique in the online advertisement space to lure in more and more customers and increase the market sales for a particular brand because in general only 2% of shoppers convert on the first...

Google Inc. (GOOGL) Takes Data Security To A New Level With Android L OS !

In an attempt to heighten the security features in the Android OS, Google Inc. (NASDAQ:GOOGL) is reportedly offering data encryption in its upcoming Android platform - Android L, by default. Simply put, only someone with decryption keys can decrypt the...

India And China Surpass The Total Share Of Other Top Eight Internet Contributors !

Accustomed to interacting on and through technology, the information saturated digital lives of the people have pushed the continents at the cusp of the digital revolution. Be it scrambling after likes and tweets on Facebook Inc. (NASDAQ:FB) and WhatsApp...

Times Of India’s Bizzare Social Media Policy Treats Employees As Bonded Labors !

Behold, all your social media accounts must be surrendered to the company ! Yes, it’s true and it's being done at none other that India’s leading offline and online publication Times Of India and its entire sister concerns. In...

Apple Inc. (AAPL) iPhone Heading Towards Possible Ban In China!

China has a history of banning world’s leading tech companies in the country; In case of Apple Inc. (NASDAQ:AAPL) the only difference is it’s not done yet, but apparently its heading towards the same faith. In a recent development,...

Future of Shopping: Why Retailers Must Bother About Mcommerce Than Ecommerce !

Customers are now increasingly using their smartphones while shopping physically in a retail store. In a survey commissioned by Google almost 84% of smartphones users use their phones for at least 15 minutes to help them select which product...
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The New TikTok Feature Must Be Making Google’s Leadership Team Anxious

TikTok is aiming at YouTube again! After dominating the short-form video content space, which has made a notable dent...
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