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Instagram Reels In India: A Possible Death For The Indian Alternatives Of TikTok?

After the Indian Government banned the popular short-form video app TikTok along with 58 other Chinese-origin apps, many ‘homegrown’ or Indian-made Tiktok alternatives quickly emerged to fill the gap. Even though the growth spurt of these Indian apps such...

Instagram Subscription: A Step Closer To Premium Social Network?

It's official now; Meta Platforms, Inc. has started looking beyond ad dollars by taking a step closer to a subscription model. The company has made its first move today with the launch of Instagram Subscription. Instagram Subscription service is a...

Indians Spend 5X More Time On Homegrown Short Video Apps Than Global IG Reels and YT Shorts [REPORT]

It's been more than a year since the most popular short-video app TikTok was banned in India. Surprisingly, within a month or two, TikTok lost all its 200 million Indian users to some emerging homegrown alternatives such as Mitron,...

Reels Shopping Feature Will Provide Much Needed Edge To Mark Zuckerberg Over TikTok

In the month of August, when Facebook launched Instagram Reels as an in-app feature, common perception suggested that the social media behemoth did so to eat into Tiktok's market space. However, as always, the CEO Mark Zuckerberg has been thinking...

Social media usage is all-time high in India: 83% of Internet users use mobile devices to access social media

Social media is now an integral part of our daily lives. Anyone who uses the internet these days also uses social media. The latest report by Comscore reveals that a whopping 97% of all Internet users in India accessed...

The number of Indian YouTube channels with six-figure revenue is doubling in less than 2 years

The amount YouTube paid to creators in India is increasing steadily. On one side the number of creators is increasing, on the other hand, the earning potential of those creators is also rising consistently. In fact, creators are have...

Meta’s $200 billion wipeout: Just a tip of the iceberg Zuckerberg is staring at?

The beginning of 2022 was way beyond the expectations of Mark Zuckerberg. It is the first time in 18 years when daily active users (DAUs) of Facebook declined in any quarter. But it was Wall Street that turned into...

Gulf of Mistrust: 33% of Netizens Don’t Trust Any Social Media Company For Their Data Privacy [STUDY]

Trust, arguably the currency with the most value. Arguably the most difficult to build. And in today’s world, where social media is one of the primary chutes of information and data carriage, the onus is more on the services to...

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most, is due to the precedent TikTok set when it arrived on the market only to dominate it...

TikTok Creators Minting Thousands Of Dollars From Brand Promotion Deals

The year 2020 has been a massive year for the Chinese short-form video app TikTok. After being one of the top 4 global apps for two years in a row, TikTok finally came for the crown, becoming the most...
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Despite disappointing Meta Q4 2022 earnings results, Mark Zuckerberg had the last laugh

2022 had been a tough year for the social media industry, especially the fourth quarter. This might be the...
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