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TikTok Stars Are Fighting an Uphill Battle

2020 has proven to be a difficult year for many Chinese-origin apps, including the wildly popular short video app, TikTok. Many Chinese apps with a significant international user base have come under the threat, and reality, of bans from...

Microsoft Confirms That Buying TikTok Is On The Cards!

Putting an end to all speculations Microsoft has confirmed that the company is actively exploring options to buy TikTok. The Redmond giant has revealed that talks with ByteDance as well as the US government are on and if everything...

Indian TikTok Alternatives Fast Catching Up: App Install Grew by 155% [REPORT]

After the Indian government's ban on 59 Chinese apps including the widely popular short-video app TikTok back in early June, a huge space opened up in the short video social media market for local and global app developers to...

The Success Of TikTok Alternative Apps May Be Short-Lived [STUDY]

After the Indian Government, in a bid to take a stance against China, banned TikTok and 58 other Chinese apps, the popular short-form video app lost all its Indian users to Instagram and homegrown alternatives such as Mitron, Roposo,...

Gaana HotShots: The New Entrant In The Short Video Space

Gaana is the most recent Indian player aiming to capture a sizeable share of the short video market. In the last one month, troves of all TikTok clones have debuted in the Indian market especially after the favorite platform...

Facebook To Shutdown Lasso, The TikTok Competitor: A Well Calculated Move?

By now almost everyone is aware of how Facebook Inc. (NASDAQ:FB) always attempts to copy every other popular app that tries to compete with it in the social media space. However, as of late, this strategy of Zuckerberg hasn’t...

Elon Musk’s Arduous Efforts to Keep Users and Advertisers Hooked to X Platform

Since Elon Musk's acquisition of Twitter, now rebranded as X, the platform's trajectory has become a central focus among industry leaders and business analysts. X is on a rollercoaster, grappling with challenges like retaining and attracting new advertisers as...

The Move by TikTok: An Imminent Threat to YouTube Supremacy

In a surprise move, TikTok is piloting a feature that would make the top bosses of YouTube very anxious. Introducing this new feature is a significant change to TikTok's content framework that would considerably impact YouTube, both in terms...

India’s Mobile App Obsession: Exceeding 5 Hours a Day in Q3 2023

In a world where smartphone manufacturers are engaged in an unending arms race to pack their devices with cutting-edge features and specs, our fascination with mobile apps has grown into a full-blown addiction. This phenomenon is particularly seen in...

Meta Q2 2023 Earnings: Double-Digit Ad Revenue Growth is Back, But Reality Labs Continue To Make Hole In Pocket

Meta Platforms, Inc. (Nasdaq: META) recently revealed its financial results for the second quarter ended June 30, 2023, and the numbers portray a notable upturn in its performance. The company's overall performance showed a noticeable improvement, with decent revenue...
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Quick Commerce War Heats Up: Can Flipkart Catch Zepto After the Failed Acquisition?

When a big company intends to enter a new business segment from scratch, it often prefers to acquire an...
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