Uber IPO
Mandatory Credit: Photo by WILL OLIVER/EPA-EFE/REX/Shutterstock (9070353b) An Uber app on a mobile telephone in central London, Britain, 22 September 2017. Transport for London (TFL), the governing body responsible for transport in London, announced on 22 September 2017 that they will not renew Uber's license as a private hire operator in the city. Transport for London has informed Uber London Limited that it will not be issued with a private hire operator licence after expiry of its current licence on 30 September 2017. Uber loses its license to operate in London, United Kingdom - 22 Sep 2017

Uber Subscription model has arrived!

Subscriptions are the new IT-thing to possess today, with their availability in all forms that meet every person’s needs, from students to senior citizens. Subscriptions make life more convenient and this is exactly what Uber is hinting at with its new $25 subscription testing that is set to include food, and access to rides, scooters, and bikes, as reported by Mashable.

For those who aren’t aware of Uber and its services, Uber is the world’s leading app-based taxi-aggregator. It allows its users to register free of cost, by inserting their email ID and phone number and allows you to book a ride from one place in a city, to another.

In an effort to attain horizontal growth, Uber also ventured into alternate service of hassle-free food delivery, called Uber Eats that allows users to connect with nearby restaurants and order food online with minimal, or no delivery charge, and avail multiple offers.

The Uber-subscription, which is currently in its testing phase, will allow subscribers to avail of additional features as compared to the regular application. It includes a plethora of added features like:

  • price protection for every ride that a subscriber takes
  • free delivery on food ordered from Uber Eats
  • easy cancellation of rides anytime
  • free bike and scooter JUMP rides

The new subscription pass will cost its customers an identical price as the previously launched Ride Pass that is, $24.99 per month, except with more features than the erstwhile pass.

If there is any truth in rumours making rounds on the internet Uber subscription service will first be available in the states of Chicago and San Fransisco, U.S. before it spreads to other parts of the world. 

Uber tries to stay relevant with changing time and constantly tries to uplift its customer experience by experimenting with benefits like the recently added feature of a Quiet Mode that allows riders who cherish their solitude, to ride without having to go through the obligatory exchange of pleasantries or forced conversations.

In May this year, a Tweet did start speculations of a possible Uber Eats pass that would allow food delivery at discounted rates but the new subscription plan, that is in its pilot stage is distinct as this is the first time Uber has combined its customer offerings into one package to provide to its users.

With competitors like Lyft coming up with similar offers and subscriptions, customers await the release of the Uber subscription to test exactly how accessible and easy it makes the life of its users.

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