More iPhone Users Switching To Android, As iPhone Lost Mojo [STUDY]

Must Read

Hands-Free Resources: How Businesses Are Using AR to Make Workplaces Safe and Productive

The role of efficiency and ease in the modern world has become forefronted when it comes to technology, particularly...

Top Countries by App Downloads Q2 2021: India Dominates With 7 Billion+ Downloads [REPORT]

As the adoption of smartphones and the Internet has increased over the last decade, so has the number of...

TikTok Is Now The World’s Most Popular Non-Facebook App With Record 3 Billion Downloads!

When you think of the world's most popular apps, the first name comes into your mind: Facebook. If not,...

The number of iPhone users switching to Android clearly indicate that the iPhone is losing its mojo, and Apple must act on it as soon as possible.

Ever since Apple Inc. (NASDAQ: AAPL) released its first iPhone, the company has been consumers’ favourite, even surpassing sales of the many flagship Android smartphones released by Samsung, Nokia or other smartphone manufacturers. But recently, the sales of Apple iPhones are plummeting in many nations around the world and the scenario is no more favourable for Apple anymore.

It is a widely known fact that Apple charges a premium on its products when compared to its rivals in the market. Where other smartphone brands are offering advanced technology and enhanced specifications at cost-efficient prices, Apple’s technology has been rather similar for the past few years. In this regard, it does not come as a surprise when we say that iPhone customers are now changing their loyalties towards Android smartphones.

Advertisements

iPhone Users Switching To Android

According to a recent study by BankMyCell, an increasing number of iPhone users have now been changing their devices to Android phones of late. In fact, Between last October and June this year, 1 out of 4 iPhone X users switched to Android. Out of all the manufacturers of Android phones, Samsung is the one that has been reaping the most benefits of this. Surprisingly, in June 2019, more than 18% of former iPhone users traded their device for the new Samsung smartphones, mostly with the latest offerings of Galaxy S or Note series.

BankMyCell is a company that allows consumers to sell their old, used phones and upgrade to a new one. It conducted its study between the months of October 2018 to June 2019. The research conducted by BankMyCell factored around 38,000 consumers and also took into consideration the extra data for other smartphone companies offering loyalty points to these phones. Based on the results, the iPhone supposedly had the lowest number of loyalty points, it’s absolute lowest since 2011, as compared to other smartphones. When questioned, Apple commented that it had strategies to review the prices of iPhone and ultimately increase sales.

The study also showed that consumer loyalty towards Samsung was much higher than Apple. Only around 7.7% of Samsung Galaxy S9 users traded their devices for an iPhone while 92.3% did not switch to the iOS operating system. On the other hand, more than 25% of iPhone X users traded in their device for other Android smartphones.

These figures, although, are just a trend that portrays the bigger picture of consumer loyalty of both Apple and other smartphone brands, particularly Samsung. It’s important to note that the findings are derived from BankMyCell users, and are not based on the actual sales of retail stores. 

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

A Big Blow To Amazon and Flipkart: CCI Investigation To Continue

Flipkart and Amazon continue to find themselves in hot water as their plea against the investigation that is being...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This