Netflix Announced Rs 199/Month Mobile Plan For India: A Bid to Strengthen Its Presence!

Must Read

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Jio Pages: The Indian Browser Reliance Is Betting On Now!

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of...

Reliance Future Group Deal In The Soup: SIAC Orders To Put The Deal On Hold

When Reliance agreed to acquire Future Group for $3.4 billion, recently, the share of Reliance Industries Limited...
[UPDATE]: Netflix has finally announced the launch of a new mobile plan for India. Now at just Rs 199 per month, Netflix users in India can enjoy all of its content, without ads.

Our members in India watch more on their mobiles than members anywhere else in the world- and they love to download our shows and films. We believe this new plan will make Netflix even more accessible and better suit people who like to watch on their smartphones and tablets—both on the go and at home, said Ajay Arora, Director, Product Innovation, Netflix.

Netflix is among the most popular online streaming services across the globe, with over 151 million paid memberships. In the digital era, entertainment has been ‘much personalized’ than before. Netflix is targeting the users of handheld devices such as smartphones and tabs. In a price-sensitive market like India, minimizing the cost of the service can be an effective marketing strategy to grab more and more subscribers. Therefore, Netflix decided to launch a cheaper mobile-only subscription plan for Indian users. The company has announced this in a letter to shareholders. However, the video-streaming giant has not revealed the price of this soon to be launched mobile subscription plan in India.

In March 2019, the company launched the test run of a Rs 250 mobile-only subscription plan in India.

Advertisements

Today, Netflix is the most expensive OTT service in India, offering three monthly subscription plans, starting at Rs 500. This seems very expensive when compared to Amazon Prime monthly subscription at Rs 129, and Hotstar at Rs 299.

“It will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where pay-TV ARPU is under $5,” Netflix said .

Netflix Mobile-Only Subscription Plan In India

The Entertainment Industry in India is always on a boom, as there are billions of people speaking various languages that are looking for entertainment availed in different formats. Online streaming is the latest trend and it is growing at a faster rate. Therefore, attracting more subscribers taking out the barriers of high prices could be a fruitful gesture for Netflix.

Now, when Netflix is making its mark through exclusive movies and series, people are already passionate about the unique service. Bringing down the prices can make a big difference to the market share of the company in this country.

Growth Potential for Cheaper Subscriptions in India:

When we consider the ongoing span of five years to study the growth in the number of smartphone users in India, the results would be astonishing. The number was somewhere around 468 billion in 2017, and by 2022, it may reach 859 billion. So, we can say that the number of smartphone users in India would be doubled within five years.

By 2022, smartphone users in India are expected to grow to 859 million. Again, the younger generation is capable and willing to ‘pay’ smaller amounts for uninterrupted and quality entertainment based on their likings.

Advertisements

Eventually, this growth prospect for Netflix is implying towards a new culture, where the filmmakers would compete to release their upcoming movies through an online platform like Netflix, and through a small subscription, the young crowd would be able to enjoy their favourite movies and shows just through some taps on the screen of smartphones.

The Impact of the Global Strategy

Most importantly, following a price hike, Netflix faced deduction in subscribers’ volume in the US early this year. Therefore, Netflix has taken a test run in a few countries with the lowered subscriptions and they are about to launch the cheaper mobile-only subscription in the third quarter of this year. So, the techno-savvy generation would have the privilege to enjoy their favourite movies and series paying a little less. Netflix can expect better growth in its market share in India and overall revenue as well.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Huawei All Set To Bid Adieu To Smartphone Market?

The effects of the US ban on Huawei, along with a few other Chinese companies, have started...

Tata Group To Acquire 50% Stake In BigBasket: A Winning Edge Against JioMart?

The Tata Group has apparently found its winning edge against Ambani's JioMart and might add this newfound opportunity to their shopping list...

Amazon Locks Head With The Music Industry: Twitch Letting Streamers Use Unlicensed Music!

The global e-commerce giant Amazon.com, Inc. (NASDAQ:AMZN) has upset the biggies of the music industry as one of its acquisitions have been...

Mobile Internet Speed In India: From Bad To Worse [REPORT]

Languishing. And la…g…g…i…n…g. The sorry state of the desi internet in India. In a rather sad turn of events,...

Google Boots Out 3 Immensely Popular Android Apps from Play Store: Questions About Content Policing Resurface

With such a flourishing wilderness of Android apps on the Google Play Store, there is every likelihood of encountering something seemingly innocuous...

Reliance Future Group Deal In The Soup: SIAC Orders To Put The Deal On Hold

When Reliance agreed to acquire Future Group for $3.4 billion, recently, the share of Reliance Industries Limited rallied on the stock market....

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This