video streaming

Amidst the intensifying competition, the price of Netflix subscriptions in India has been slashed further. Taking a cue from the success of its business strategy in India, Netflix, the well-known OTT entertainment player, has decided to slash the price of...

Recently, a growing number of social media and video streaming behemoths have reduced their reliance on advertising and introduced or hiked subscription charges. In exchange for seamless, ad-free access to their favourite movies and TV shows, consumers are also...

Disney+ Hotstar, India's largest OTT platform, has disrupted the entertainment sector. With its vast collection of movies, TV shows, and live sports events, the platform has become a one-stop destination for all kinds of entertainment needs. However, in a...

The year 2022 has been a rollercoaster ride for the global streaming giant Netflix. In its 2022 earnings release, the company exceeded the Wall Street expectations by adding a significant number of paid streaming subscribers to its OTT platform. The number...

Netflix has been dominating the global streaming market for the past decade. The market equations, however, are changing fast as everyone is maturing in the game and is fast catching up now. This is the most important takeaway from Netflix’s...

The Covid-19 pandemic has accelerated the adoption of OTT content consumption across the world. Due to the lockdown, people are now watching more TV and OTT content for entertainment than ever before. Surprisingly, nearly 14.7 million new homes...

In the previous month, when news surfaced suggesting Netflix might crack down on password sharing worldwide, all hell broke loose. But worry not. Netflix wants you to chill without you needing to snatch away access from your friends and family! In...

Any anniversary merits a celebration befitting the occasion, and Zee5 seems to have given its users exactly that. To mark the OTT platform's three-year anniversary, Zee5 has slashed its annual subscription plans by 50% in a bid to entice users...

‘Content is king’, an overheard phrase in the entire digital space, is precisely what homegrown OTT video streaming platforms are proving to be right with their latest shows as they prepare to take on giants such as Netflix and...

The above graph represents the number of Netflix global paid streaming subscribers, by quarter, starting from Q1 2012 to the recently completed quarter. By the end of June 2020, the paid subscribers of Netflix streaming service reached over 192.95...