The sales of iPhone 6, iPhone 6S Plus in India is still sizeable, despite the fact that it’s almost 4 generation old devices and Apple has stopped releasing new iOS updates to some of the models of these series. The scenario, however, is going to change soon and Indian consumers will no longer be able to buy these devices.
If you own iPhone 6 or iPhone 6 Plus, you know that these are the bestselling iPhone models of all time. Their introduction back in November 2014 broke all sale records. Apple sold 71.5 million units of iPhone 6 within just 3 months of its release, surpassing iPhone 5s by 30%.
iPhone 6 Plus now is accountable for more than 40% of the sales of all tablet-style smartphones, emerging as the second-best iPhone of all the time. Up until June 2017, Apple sold approximately 222.4 units of iPhone 6 series devices. This compares with the sale of 78.3 million units of its successor, iPhone 7 and 7+.
iPhone Sales in India: No More iPhone 6/6 Plus
Apparently, Apple has decided to stop the sales of most of these lower-cost models in India, as The Economic Times reported. As a consequence of this, an increment of almost Rs 8,000 is expected at the entry-level price of iPhone in India.
This is their new strategy to highlight value rather than the volumes of iPhones in India. The sale of iPhone SE, 6, 6Plus and 6sPlus stopped last month in India. Apple distributers in India are now informing the retailers that the new entry-level iPhone will be 6s. It will be out once the stocks of earlier models are sold out.
The four models are already out of stock on Amazon India. While Flipkart still has iPhone 6 and 6s Plus but not all the variants are available.
Price of iPhone In India: Not Lucrative Enough
Apple took this decision after analyzing its revenue and profit in the last financial year, ended in March 2019. The sales volumes of iPhones rose significantly in that period but now they want to focus on their latest and higher-end models. Import duties will no longer be a problem since Apple has started assembling iPhones in India itself.
According to ET, the revenue of Apple India increased by 12% to Rs 13,097 crore and their net profit doubled to Rs 896 crore in the financial year 2018, as per the RoC disclosure.
The Cupertino-based Apple has reduced the number of distributors in India last year from five to two. They decided to rein in arbitrary discounts to reinforce the brand’s premium value.
One of the leading trade partners of Apple said, “Cupertino does not want Apple India to chase volumes by giving away discounts at the cost of profit. These models which are being phased out will increase the average selling price of iPhones in India and boost both profit and revenue.”
There are no comments from Apple India on the matter so far.
Last year, Apple started its assembly line in India for mass production of iPhone SE, 6s and 7. Now, as the public release of recently announced iOS 13 is around the corner, the company is all set to bring iOS 13 to Indian consumers for the first time. It will support 22 Indian languages, maps for navigation and virtual assistant Siri, which can now talk and understand Indian English.
Apple is looking forward to expanding its assembly line in India and produce newer and super-premium models.