Honor Accounts For 80% Of Huawei’s Smartphone Sales In India

Must Read

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance,...

Smartphone Resale Value: Depreciation Is Surprising Enough [REPORT]

It's a tad cliché and true that smartphones have permeated every sphere of our life. The ceaseless...

“Open Up Cambridge Analytica, It’s CBI At the Door!”

Among all the establishments ensnared in deplorable acts, Cambridge Analytica has steadily climbed the ladder of infamy....

The exploded adoption of smartphones in India is led by the entry-level and mid-range smartphones, mostly manufactured by Chinese players, likes of Oppo, Vivo and Xiaomi. Back in 2013, the unprecedented growth in a short span of time was lucrative enough to attract the eyeballs of many well-established global players who were earlier sceptical about the potential in India smartphone market. Huawei, the largest smartphone manufacturer in China, was quick to act and employed a segmented marketing strategy to strengthen its market presence in India. The launch of Honor – Huawei’s sub-brand to attract price-sensitive consumers in India – in 2015 proved decisive for the company and

Fast forward 2018, the company had slowly but surely started making a dent in the India smartphone market with its sub-brand, Honor. By the end of Q3 2018, Huawei accounted for a notable 3% of the quarterly smartphone shipments, and the sub-brand Honor played a vital role in the success of the Chinese technology behemoth in India – the world’s fastest-growing smartphone market.

According to the sources, Honor accounted for 80% of the total Huawei’s smartphone sales in India last year. Between January and September 2018, the company recorded 400% growth in the sales of Honor smartphones, while the figure is expected to swell to 500% after crunching the full year sales data of Honor smartphones.

Advertisements

Excited by the response to Honor brand in India, the company has charted out an aggressive sales & marketing strategy for 2019.

“We have been noticing a radical shift in the consumer preferences for the last year. There are consumers who are focused more on the feel form factor than price. At the same time, there is a segment of consumers who are early adopters of the technology and seek those features in their next device. To cater to all types of consumers Honor has employed a multi-focused strategy to launch only the best-of-breed devices in their respective segments. The X series, N Series and View Series of Honor smartphones are a testimony to the strategy, says Suhail Tariq, Chief Marketing Officer – Huawei India.

In November last year, Honor’s global president, George Zhao revealed that the company has planned to invest $100 billion in India with an aim to become No 1 smartphone manufacturer by 2021.

Huawei has already started making waves with its sub-brand in India right from the beginning of 2019. After launching Honor Y9 on January 10, the company is gearing up to launch another high-end smartphone Honor View10, reportedly scheduled for January 29. With the introduction of few ‘first in the world‘ features, including 48MP rear Camera, in-screen camera and Link Turbo features, the device is already turning heads at the launch date.

Huawei’s is not the only smartphone manufacturer that has tasted tremendous success with its sub-brand. Xiaomi’s Redmi and Oppo’s Realme also helped the companies to capture a sizable share of the market. Interestingly, both the sub-brands are now split into sperate companies altogether, albeit as subsidiaries of their parents. While Huawei claims it has no immediate plan to act similarly, but It would be interesting to see if the company ends up getting influenced from its rivals, especially when the contribution of sub-brand in the success of the company is humongous.

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Apple, Social Casino Apps, And An Illegal Partnership: Minting Billions?

Getting sued is a frequent affair for Apple Inc. (NASDAQ:AAPL) and therefore it is no surprise when...

Judgement Day For LG: Time To Bid Adieu To Smartphone Market!

When the going gets tough, the tough get going. But that doesn't seem to fit in case of LG Smartphone business.

Amazon Prime Video: End Of Subscriber Hunt And Beginning Of An Ad-Fuelled Future!

The streaming landscape of India is going through a rapid transformation. Seems like it is no longer about raking in subscribers by...

Why Is Retargeting Touted As A Secret Weapon For Success By Online Marketers

You know that ads play an important role in driving people to your website if you run a small business and sell...

Happy B’day Chad Hurley: The Co-Founder Of The World’s Largest Video Library

Chad Hurley never cared about success, he mended his ideas and tried to garner the fruits from those. But not every time...

Encouraged By Record Profit of RIL, Ambani Wants To Accelerate 5G Arrival in India

Brace yourselves for the sooner-than-anticipated arrival of  Reliance Jio 5G services because the 63-year-old billionaire tycoon Ambani recently pledged to the speedy launch...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This