Netflix Mobile Only Subscription Plan: Aims to Boost Susbcriber Base In Asia

Must Read

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Uber and Ola In Hot Water: India Authorities Launch Fresh Probe!

The Directorate General of Goods and Services Tax Intelligence (DGGI) sent a summons to Uber and Ola...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

Netflix has reportedly been testing a subscription plan which is targeted only for mobile users. This Netflix mobile-only subscription plan would cut the membership cost by approximately 50%. However, it will only be valid on mobile devices like smartphones, tablets. For PCs and Laptops, people need to go out and avail the fully paid subscription packages. This mobile-only streaming plan is being tested extremely quietly in Malaysia. However, in a statement to TechCrunch, Netflix did confirm the trials of such subscription plans are “running in a few countries”.

But why Netflix is compelled to test a service plan of this sort? Let’s find out!

Growing Number of Mobile Users

It is no secret that Netflix is, by far, the most popular video-on-demand service, globally. However, people these days aren’t sticking to their PCs anymore to watch their favourite shows. With the increasing screen-sizes for most smartphones these days, video streaming on the go has been gaining a lot of popularity. This is also valid for people using Netflix as well. According to a report from Recode earlier this year, the mobile subscribers, meaning the people signing up on Netflix on their phones and tablets, account for a significant 35% of all global signups on Netflix. This signifies the importance that the mobile platform is gaining these days.


Netflix’s director of product innovation, Cameron Johnson, had earlier been reported saying that 60% of Netflix’s users around the world open the app on their mobile at least once a month to view their favourite movie or TV show. Hence, the company is now trying to better the experience, relying on a significant amount of people to start watching Netflix through the app.

Pricing Demands

One of the main reasons Netflix is trying out a low-cost mobile only variant is its Pricing. The one downside of Netflix’s subscriptions is the fact that it is more expensive than most of the other video-on-demand services. Its competitors out there include India’s very own Hotstar, iFlix, HOOQ and Viu. Almost all these are priced aggressively, from $3 and upwards.

Hence, this subscription plan might just provide Netflix mobile users with a cheaper alternative to access their favourite video streaming service. This mobile-only subscription package is said to be available at the monthly equivalent of $4, making it the cheapest Netflix subscription plan out there.

Why Malaysia First?

The location of testing of Netflix’s new plan is also pretty strategic from the company’s higher-ups. Malaysia represents the growing consumer market that the OTT platform is currently experiencing. It is no wonder that 79 million of Netflix’s total global 137 million subscribers belong to countries outside the US. And, a significant proportion of this belongs to Asian countries. That is the reason Netflix is choosing to focus on countries with a large potential consumer base. The greatest example of this is their plan for a country like India. Earlier this year, Netflix CEO Reed Hastings said that the company aiming to gather its next 100 million subscribers from India. The company has also announced its plans to film eight original movies and a new series for Netflix India, and 17 original movies from other parts of Asia.

Hence, this subscription plan signifies Netflix’s attempt at appealing to a global population, along with trying to get more people over to the mobile usage platform. Will it be successful? We’ll have to wait and watch.



Please enter your comment!
Please enter your name here

Latest News

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...

Battle Lines Are Drawn: Qualcomm’s Latest Acquisition to Challenge Apple, Intel

The quest to gain supremacy creates a butterfly effect for sure. With the challengers and the champion pulling out all stops to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This