OLED Displays In iPhones: Apple Looks Beyond Samsung

Must Read

Apple Inc. (NASDAQ:AAPL) never believed in putting all of its eggs in one basket. However, when it comes to the supply of OLED displays in iPhones, Apple finds itself in a tough situation. Looks like, the situation is no more the same. If we believe in the recent reports by ETNews, LG’s sixth generation OLED Displays have cleared the quality tests designed by Apple, and soon LG would start supplying these OLED displays for iPhones.

For long Apple faced enough criticism for not introducing OLED display in iPhone. However, with the launch of iPhone X last year Apple zipped the mouth of all those critics. Until now, Samsung was the sole supplier of OLED Display used in iPhone X, but by finding its arch-rival LG in a direct competition the equations may change, sooner or little later.

A South Korea source has confirmed the LG is gearing up to supply its sixth-generation OLED Displays for Apple iPhones. For long, the farther one was leaving no stone unturned to be a part of the supply chain for the OLED Displays used in iPhones. LG, on the other hand, neither confirmed nor denied the development.

Advertisements

Such a deal would definitely have a positive impact on the overall market presence of LG Display. Having Apple as one of its esteemed customers will provide LG with an edge over Samsung which has been largely dominating the OLED Display market.

For Samsung it’s a bit of setback; Apple has been completely dependent on Samsung for the new range of iPhones that sport OLED Display. Last week Apple announced three new iPhones – iPhone XR, iPhone XS and iPhone XS Max – of which two sports OLED Displays. With LG being the supply chain Samsung may not be pampered by Apple as it used to be earlier.

Apple has been reportedly exploring the alternate of Samsung for long. The iPhone maker is well aware of the Samsung’s stronghold in the OLED Display market. This could be the possible reason why Apple is refraining from taking any aggressive initiative without proper due-diligence. On the other hand, Apple is well aware of the side-effects of putting all its eggs in one basket and apparently wants to end the love-hate relationship with Samsung as soon as possible.

According to sources, by 2019, Apple will switch completely to OLED for all new iPhones.  It’s unclear what percentage of OLED panel supply would be taken care by LG Display, but considering it’s going to be a fresh start with LG Display, Samsung account for the largest percentage of supply of OLED Displays to Apple. With LG Display in play, it would be interesting to see if LG Display could eat into the Samsung’s share and if Apple could use the new equation to arm-twist Samsung in future. Till then, stay tuned!

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Facebook Spying On Instagram Users Through Camera: Claims A Recent Lawsuit

When it comes to privacy, the Mark Zuckerberg led social media behemoth Facebook Inc. (NASDAQ: FB) always...

US Bans TikTok And WeChat: Oracle Deal Fails To Excite Trump

Amidst all the news about TikTok's proposed IPO in the US and Oracle deal, this news is no less than a surprise....

TikTok IPO In US: The Injection Of Trust To Clinch Trump’s Confidence?

What started with the ban on TikTok could end with TikTok IPO in the US. TikTok is leaving no...

White Collar Employees Suffer The Worst: 6.6 Million Jobs Lost in India During May-August

When the coronavirus spread all over the world rapidly, apart from record death tolls, the other significant damage it did was to...

Apple Online Store In India Is A Kind Of Big Deal

After all rumours, speculations, debates and discussions online, as well as offline, Apple store in India is finally becoming a reality now....

Investment In Edtech Startups 2020: Record $4.9 Billion And Still Counting

Whilst the entire world spent the better half of 2020 locked indoors and practising social distancing, online education startups skyrocketed globally! Let’s...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This