Internet Users In India 2015: 354M, 60% Access From Mobile [REPORT]

Must Read

Superstitions across different countries – An Overview

Some believe that a superstition is anything that people believe that is based on myth, magic, or irrational thoughts. They are beliefs that are steeped in lore or tradition, and it is usually difficult to pinpoint the exact origin. Here is a brief compilation of Superstitions which are prevalent across different countries.

1.5 Million Engineers Pass Out In India Every Year, Fewer Getting Hired [Trends]

Engineering colleges have been springing up like wild mushrooms in India in the last few years. Their number has...

World’s Most Popular Ad Slogans: A Brief List To Inspire With !

Advertisement plays an important role for companies as well as consumers world wide. It gives a seller an opportunity...
Januhttp://dazeinfo.com
I would love to put my thoughts into words for any genre. An explorer, a dreamer and after all a creative writer.

The number of internet users in India has reached 354 million by the end of June 2015. The latest figure indicates that India has more internet users than the population of the US and become the second largest country by the number of internet users after China. According to the report published by the Internet And Mobile Association of India (IAMAI), the internet users in India has grown 17% in the initial 6 months of this year, adding 52 million new users.

Last year, between January and December, India recorded the fastest growth of 32%, to 302 million, in the internet users base. It is interesting to see the growth path of internet users in India. It took almost 10 years for internet user base to grow from 10 million to 100 million. However, in the following three years, the industry added another 100 million and crossed 200 million user mark. In October 2013, the total number of internet users in India reached 205 million and in the following 14 months, the country added another 100 million new users, crossing 300 million users mark in December last year. The milestones clearly indicate the massive growth of internet users in India; it was also reflected in other sectors like digital commerce, social media, digital advertising, and payments.

The unprecedented growth in the internet user base helped eCommerce industry of India to grow by multifold. Startups like Flipkart, Snapdeal, Amazon and many other online eStores recorded over 100% YoY growth in their GMV (Gross Merchandise Value) and valuation.

Advertisements

Mobile Internet Users In India 2015

A major boom in the number of the mobile internet users was also been recorded this year. The number of mobile internet users in India also grew from 173 million in December 2014 to 213 million users by the end of June 2014. Nearly 128 million mobile internet users belonged to the urban population of India, the rest 45 million reside in rural areas of the country. It is expected that the mobile internet users in India will grow up to 314 million by 2017.

The number clearly articulate the exploded mobile internet scenario in India. 60% of internet users in India access the internet via their mobile phones now. The number is expected to reach 315 million by 2017, estimates IAMAI-KPMG report.

web_mobile_internet_ecosystem_chart_5

“Clearly, internet is mainstream in India today,” The advent of low-cost smartphones, coupled with low mobile tariffs, has empowered consumers in the hinterland to use data connectivity and we will be seeing more usage of internet from these areas in the months to come. Also, the increased internet usage will boost digital commerce in India,” says Nilotpal Chakravarti, Associate Vice President of IAMAI.

He also added that the growth of internet users in the rural and non-metros of India would increase tremendously in the coming years. For that, the usage of local language content will help. This can lead up to 39% growth in the present number of internet users in India. While the overall growth is driven by rural areas, the growth of urban internet users is expected to be just 16%.

In June 2015, the local language content’s user base grew at a rate of 47% to 127 million users. According to IAMAI, the use of local language content is the kernel aspect of the growth of internet usage in India. It is the element which is helping to gain more internet users from the rural areas of India.

Advertisements

Observation

Despite having recorded a phenomenal growth in the internet user base, India is still lagging vis-a-vis penetration. India is among the top three countries by the number of internet users, mobile phone users, and social media users. With 352 million internet users, India is still at the helm of just 27% penetration while China and the USA have clocked 51% and 87% penetration, respectively.

The low penetration of internet users in India is also responsible for the not-so-encouraging retail e-commerce sales in India. According to a report from eMarketer, retail eCommerce sales in India is expected to account for mere 0.90% of total retail sales in India in 2015.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

India the 3rd Worst Economically Affected Nation by Internet Shutdowns in 2019: Report

2019 saw an increasing awareness about internet shutdowns in the Indian population due to unprecedented first-hand experience...

Amazon and Flipkart Under The Lens Of Indian Authorities For Competition Squashing Activities!

The ongoing tug of war between Offline and Online retailers in India seems to be far from over. On Monday, the Competition...

Constant Internet Suspensions In India Affecting Online Transactions and Economy Adversely

In the wake of the highly controversial and prejudiced Citizenship Amendment Act and other related legal developments such as the NRC, IT...

The Current Generation Require Technology In Class To Make The Most Of Future Opportunities

Technology is the current drive for everything. It has influenced all aspects of life, including cultures. It affects the way we live,...

Reliance Jio Offers Free Calls Over WiFi: Activate It Now

Following Airtel’s launch of VoWiFi calling in December 2019, Jio has now started rolling out VoWiFi calling, as well.

UPI Scam: A Man Loses Rs. 1.01 Lakhs While Using Paytm and Google Pay

Facebook finds it itself in the middle of its first scam of the new decade and the catalyst seems to be its...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This