The world was excited after the introduction of the Aakash- a cheapest Tablet ever- in October 2011. The tablet manufacturer—Datawind—availed the Aakash Tablets for online booking with the collaboration of online e-commerce provider Ncarry.com last month. The company was strangulated with the constraints of new Tablets’ demand that resulted in the delayed delivery announcement.
The world’s cheapest tablets has marked the total shipment to 1.4 million units in just two weeks after its announcement for the online shopping. Its low price $47 (INR 2,500) has swayed a large number of affectionate people to purchase. However, Datawind is facing the challenge to fulfill the collected order number of Aakash Tablet, that’s why company has decided to set up its three new factories—in Cochin, Noida and Hyderabad—in the first half of 2012 to accelerate the production of Aakash Tablet. At present, the company has only branch at Hyderabad with its vendor—Quad, that manufactures LCD panel for the Tablet.
The CEO of DataWind –Suneet Singh Tuli—said, “We never expect such a high response from both corporate and individual buyers. We plan to supply 70,000-75,000 units per day once the factories are in place by April. Around two weeks ago, we received a call from India’s computer emergency response team that our website was probably suffering from large cyber attack. We had to inform them we had just opened sale through our website.”
Last month, the company had allotted the limited number of tablets (30,000) for online sale with Ncarry.com. The online order system lasted for 5-7 days – confined only for India- due to over expected response.
Despite of slow processor and resistive touch screen, the online booking orders of Aakash Tablet were about 400,000 in October 2011. After the launch of online booking for Aakash Tablet, it grew up to 100,000 orders per day.
Due to the explosive demand of Aakash tablet, Datawind has decided to deliver its next version—Ubislate 7—by the mid of January this year. The price of the tablet is expected to be $56 (INR 2999) and the upcoming version would have SIM card insertion ability as well as internet access with GPRS or 3G connection, which is not present in the current version of Aakash Tablet. The current version can access the internet through Wi-Fi only.
The current version of Aakash Tablet has been primarily manufactured for Indian student but the government’s dismal processing made Aakash to land into the generic users before student’s reach.
Definitely, it’s outstanding that 1.4 million Aakash Tablets have been booked within 14 days after its online launch. In comparison, Apple was succeeded to sell only 1 million iPads in 28 days and also the price of Apple’s cheapest iPad is $554 (INR 29,500) which is 12 times more than Aakash tablets. It’s quite clear that low-price strategy plays vital role – especially in India.