Is SoSasta No More “A Product Of GroupOn”?

Must Read

How To Leverage On Cold Calling to Help You Win Big In 2021

Cold calling is an old-fashioned sales strategy that involves sales representatives reaching out to prospective customers who have not...

With Free Delivery and Zero Surge Pricing, What’s Swiggy Upto?

Be it fancy, hearty meals delivered at door-step or being the savior of late-night food cravings - Swiggy has...

Are You A Gaming Geek: ‘Five Commandments’ Before You Buy Video Games Online !

Does your day start with joysticks instead of coffee mugs? Or as a kid your best friends were the...

I still remember when the buzz about ‘GroupOn entering in India market’ was almost every corner of internet in India. Internet users, who had some idea about GroupOn’s business model or potential to offer products/services at throw away prices, were thrilled to learn the GroupOn’s acquisition of SoSasta.com – an Indian clone of GroupOn. However, for last couple of days both the companies are, apparently, no more enjoying the togetherness of each other.

To surprise all, SoSasta.com is not carrying a tag with the logo which used to claim “A product of Group”. Interestingly, SoSasta.com has also removed all punctuations and textures about Groupon from its website. We have failed to find a fine print of “A product of Group” which used to be there at footer of every page on SoSasta website.

Though, we don’t have any confirm source for the exact reason behind such twist, it seems to be a post effect of a recent embarrassment which SoSasta faced after its users database, containing more than 300,000 users’ personal information including login id and password,  got hacked last weekend. Surprisingly, it was reported that all such confidential information, supposed to be in encrypted format, was store in clear text format and also was indexed by Google search engine.

Advertisements

This could be mere co-incident which may went unnoticed by GroupOn or SoSasta management, but speculations have already being made about GroupOn’s self-driven initiative in Indian market after it will settle down the legal battle to acquire groupon.com, which seems to be at the next corner.

Recently, another global daily deal giant livingsocial.com has starting tapping Indian market and has already started its offerings without launching any introductory home page.

We have tried getting concerns on this issue, but both the companies have not reverted back to us with any clarification yet.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Future Retail Can’t Sell Its Assets To Reliance Retail: Singapore Tribunal

In a double victory for Amazon, the Singapore International Arbitration Centre (SIAC) has denied Future Retail's appeal to lift the temporary suspension...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This