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Facebook, Google, Amazon Logos: What Startups Must Learn From These !

The most important aspect of any business is branding. The brand is your promise to the customer, and as Philip Kotler, the marketing genius, says,' if you are not a brand, you are not a commodity'. As a startup,...

Is SoSasta No More “A Product Of GroupOn”?

I still remember when the buzz about 'GroupOn entering in India market' was almost every corner of internet in India. Internet users, who had some idea about GroupOn’s business model or potential to offer products/services at throw away prices,...
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Twitter Acquisition: Why fake accounts have suddenly become so decisive for Elon Musk?

The acquisition of Twitter Elon Musk made was so touchy about, suddenly soured. The Twitter acquisition deal surprisingly hit...
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