Tag: logo

The most important aspect of any business is branding. The brand is your promise to the customer, and as Philip Kotler, the marketing genius, says,' if you are not a brand, you are not a commodity'. As a startup, there are a number of issues which will require your immediate attention, but a brand building is as important as...

I still remember when the buzz about 'GroupOn entering in India market' was almost every corner of internet in India. Internet users, who had some idea about GroupOn’s business model or potential to offer products/services at throw away prices, were thrilled to learn the GroupOn's acquisition of SoSasta.com - an Indian clone of GroupOn. However, for last couple of days both the...