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Facebook, Google, Amazon Logos: What Startups Must Learn From These !

The most important aspect of any business is branding. The brand is your promise to the customer, and as Philip Kotler, the marketing genius, says,' if you are not a brand, you are not a commodity'. As a startup,...

Is SoSasta No More “A Product Of GroupOn”?

I still remember when the buzz about 'GroupOn entering in India market' was almost every corner of internet in India. Internet users, who had some idea about GroupOn’s business model or potential to offer products/services at throw away prices,...

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Starting 2022, Paytm Payments Bank Will Let You Make Cross-Border Transactions!

Paytm's digital banking offering aka Paytm Payments Bank or PPB is all set to make their customers’ lives a...