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The most important aspect of any business is branding. The brand is your promise to the customer, and as Philip Kotler, the marketing genius, says,' if you are not a brand, you are not a commodity'. As a startup,...

I still remember when the buzz about 'GroupOn entering in India market' was almost every corner of internet in India. Internet users, who had some idea about GroupOn’s business model or potential to offer products/services at throw away prices,...