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Facebook, Google, Amazon Logos: What Startups Must Learn From These !

The most important aspect of any business is branding. The brand is your promise to the customer, and as Philip Kotler, the marketing genius, says,' if you are not a brand, you are not a commodity'. As a startup,...

Is SoSasta No More “A Product Of GroupOn”?

I still remember when the buzz about 'GroupOn entering in India market' was almost every corner of internet in India. Internet users, who had some idea about GroupOn’s business model or potential to offer products/services at throw away prices,...
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TikTok Stars Are Fighting an Uphill Battle

2020 has proven to be a difficult year for many Chinese-origin apps, including the wildly popular short video app, TikTok. Many Chinese...

Google Is Changing the Face of Global Health

COVID-19 is easily the most catastrophic global health crisis of the 21st century. As July 2020 came to a close, case counts...

Accenture Quarterly New Bookings by Type of Work

The above graph represents the Accenture quarterly new bookings by type...

Accenture New Bookings by Quarter: FY Q1 2004 – Q3 2020

The above graph represents the Accenture new bookings by quarter, starting...