Adaptation of internet was late in India and most of the companies found it difficult to reserve their company’s online presence in-line with name as it is. Finding a short & meaningful “.com” domain has become next to impossible. To provide another variety, Registry of .co TLD announce that registration of domain names as www.domain.co is open for registration through various registrars like register.com, networksolutions.com, Goddady.com and many others.
For all practical purpose, .co are the same as .com, available to register on first come, first register basis for all its users across the globe. One of the biggest advantage with .co TLD, besides being similar as .com, is the fact that it has already gained popularity and widely recognized in more than 20 countries, including UK (.co.uk) and japan (.co.japan ), and India (.co.in) already use them for country specific.
Early advantage of registering .co name can benefit you & your company in several ways. Just like Twitter, who register their first .co domain as t.co, is using this as short url service. Now it would be helpful for many business owners to get rid of their existing alpha numeric and lengthy domain names and replace it with shorten domain with .co TLD.