Google India has said it will organise Creative Sandbox, an invite-only event for the ad-agencies and marketing heads of leading brands in Mumbai on May 28, 2010. According to Google, this will be the first Creative Sandbox event in India. Google had earlier organised similar events at San Francisco, Chicago, New York in US and at Sydney in Australia.
Google Creative Sandbox is designed to spark the imagination of agencies by immersing them in a highly unique and creative environment that showcases some of the best uses of Google products. The event will highlight the latest innovations in web technology that are being used by creative minds around the world and discuss the emerging opportunities for advertisers in the digital space in India.
The event will also have key notes and presentations from Googlers covering topics like ‘Brand conversations in the digital world’ and ‘Kamasutra of Marketing’. The event will also showcase creative execution of ad-campaigns done on Google’s product platforms like Geo, Mobile, Chrome browser and Orkut. YouTube with its recent success of streaming IPL is expected to be big attraction at the event catering to the rich media innovations with case-studies from across the globe.
Shailesh Rao, managing director, Google India and head of media and platforms, Google Japac (Japan and Asia-Pacific), has said, “With over 70 million users in India, internet is now established as a mainstream medium and the creative minds in the agencies have a huge opportunity to do something that’s never been done before online in India. In that sense, Google Creative Sandbox event is an effort to engage and enable agencies and marketers to foresee the endless possibilities that they can explore on the digital medium and go beyond the traditional campaigns that we see today in India.”