ott

The new normal paves the way for massive demand in the OTT (Over-The-Top) services in the entertainment industry. In the digital platform, Netflix and Amazon Prime are the rivals who give fierce competition to each other in the market. Based...

The above graph represents the number of digital video viewers in India by year. Interestingly, the country continues to witness a significant growth in the number of digital video viewers as the cheap data plans flood the market of...

Almost every OTT player, including Netflix, Hotstar and Amazon Prime Video, has placed its bet on India to capture a sizeable share of the market. With the second-highest number of internet users in the world, the popularity of online...

The Telecom Regulatory Authority of India (TRAI) has introduced a new tariff model for cable television subscribers that is solely executed as a fair pricing model for both customers and broadcasters. TRAI also marks the deadline as March 31,...

With more and more film-makers and producers joining the digital bandwagon, rolling down the web route, creative freedom has certainly gone way off the hook, for some! Maybe that's the reason there has been this snap call for attention...

The over-the-top (OTT) platforms that India has had at its disposal in the recent times has been insane. Other than the usual suspects in Netflix and Amazon Prime Video, its great to see India developing its own OTT subscription...

While international players Netflix and Amazon Prime Videos are going more local with regional content deals, The on-demand platform of Mumbai-based Eros International deals with more local content than the two American players together host currently. In a country with...

Netflix has grown astoundingly in Indian VOD market but still has got a long way to cover before it outpaces Amazon Prime. In an effort to do so, Netflix is tieing up with Indian telcos to double down on...

People are attached to their smartphones way more than they're to any other gadget. In fact, the average person checks their smartphone 85 times a day and spends more than 5 hours a day on their pocket companion. As smartphones...