India is witnessing an exponential growth in terms of digital media usage as more people are consuming digital media and adopting latest trends in arenas like social media, mobile devices, OS preferences and a preferred web browser. India is...

The number of internet users in India is growing at a rapid rate, thank to the recent penetration by smart devices. Smartphone and tablet adoption is on a rise, which has paved the way for marketers - who are...

In the digital era of marketing and promotions it shouldn’t surprise to anyone. A multi-million dollar industry (read as multi-billion if in Rs.) is improving its presence and figures with 25% year-on-year. By the end of financial year 2012...

Gaming industry is witnessing huge surge in popularity. Be it Adults of Children, fascination towards it has gone so deep that people have made it as a new way of relaxation. Not too late, companies are working towards the trend and making it possible for people to be connected with various games by all possible manners.

Generative Artificial Intelligence (GenAI) has captured global attention with the emergence of groundbreaking tools like ChatGPT, Gemini, Midjourney, and GitHub Copilot. These innovative technologies have sparked a paradigm shift in how we approach problem-solving and creativity. Deloitte's recent report...

The outlook for India's IT sector shines with promise for this ongoing fiscal year 2025, bolstered by the surge in hiring activity in India observed in the previous fiscal year, ending March 31, 2024. This robust uptick in tech...

India, with its burgeoning startup ecosystem and relentless technological advancements, is witnessing an unprecedented surge in patent filings. According to the latest report by Nasscom, approximately 82.8 thousand patents were filed in India in FY23, with an impressive 24.7%...

In today's digital age, convenience often masks a darker reality. A recent survey conducted by LocalCircles has shed light on the prevalence of deceptive practices, or "dark patterns," within India's online banking sector. An alarming 63% of respondents disclosed...

India's ride-railing sector is constantly evolving, with companies exploring new ways to attract customers and enhance earnings for their drivers. In a recent development, Rapido, an on-demand bike-taxi aggregator, has introduced a subscription fee model for its driver partners,...

In today's digital age, advertising serves a pivotal role beyond the mere promotion of products and services; it is instrumental in building a company's brand, fostering trust, and establishing credibility. For numerous digital enterprises, advertising has evolved into a...