As the world moves mobile, businesses are following suit to stay relevant and up to date. Mobile marketers stay desperate to try to tap into the millennial market -- with little success breaking through the distrust and white noise...

In October 2022, Elon Musk made headlines with his astonishing $43 billion acquisition of Twitter, a move facilitated by a substantial $13 billion loan from prominent financial institutions. However, since then, the social media platform has been facing challenges...

Last month, many industry titans, such as Walt Disney, Apple, IBM and Comcast, abruptly halted their advertisements on the X platform. This abrupt move was triggered by Elon Musk's controversial antisemitic posts and comments on the X platform, which stirred...

Since Elon Musk's acquisition of Twitter, now rebranded as X, the platform's trajectory has become a central focus among industry leaders and business analysts. X is on a rollercoaster, grappling with challenges like retaining and attracting new advertisers as...

The widespread availability of Over-the-top (OTT) messaging services has significantly impacted the telecommunications industry worldwide. Many countries, including India, have started analyzing the effects of OTTs. In the telecommunications sector, the dominance of voice services has been gradually replaced...

Meta has finally launched Threads, a text-based social media platform. It is currently available on the Apple App Store and Google Play Store. Interestingly, Threads passed 5 million sign-ups within the first four hours of its public launch, reveals...

Mobile apps have become the cornerstone of our daily routines, reshaping the way we communicate, work, learn, entertain ourselves, and access information. Many companies, especially those in the realms of social media, gaming, and payment services, derive a significant...

Meta, Inc. (NASDAQ: META), the parent company of Facebook, is frequently making headlines due to its continuous financial setbacks, whether it's in terms of revenue or market capitalization. CEO Mark Zuckerberg's dream project, the Metaverse, has already cost the...

2022 has been a tough year for all social media companies like Facebook, TikTok, Twitter, and Snapchat. Since Elon Musk's buyout in October, Twitter is going through a transition phase. The company has already lost some of its top-tier...

Twitter has been making headlines ever since Elon Musk took over the company in October 2022. He, as temporary CEO, made several changes at the company, including the layoffs of thousands of employees, the end of the work-from-home culture...