OnePlus is, once again, in the limelight for the wrong reason; and this time the company has been accused of something that could seriously affect the brand value and shake the trust of consumers on its brand. The company...

Chinese smartphone manufacturer OnePlus has been strengthening its presence for the past few years. Once again, with the launch of OnePlus 6T, it has taken the premium smartphone segment by storm in many countries. In India, OnePlus holds the...

Samsung Electronics Co Ltd (KRX:005930) is all set to launch Galaxy A9 in India on November 20, 2018. It's the world's first quad-camera high-end smartphone from Samsung and a lot is riding on the success of the device. To make...

It's been almost a months since the third quarter ended, various smartphone market analysis reports for the third fiscal quarter are now in. Counterpoint Research has released its quarterly analysis reports, and some of the results are not too dissimilar...

OnePlus is all set to unveil its latest flagship Oneplus 6T in India. The much-awaited launch of OnePlus 6T in India will take place at the KDJW Stadium, New Delhi on October 30, 2018, confirms OnePlus. OnePlus has claimed that the launch...

Social listening is an art, and if we believe in the findings of various studies brands are making a significant investment to stay on top of it. But looks like OnePlus is an exception here! By now you must...

India, which is the world's second-biggest smartphone market, has finally witnessed a double-digit growth in Q2 2018, after flat first-quarter growth. After the flat YoY and 13% QoQ decline in Q1 2018, the premium smartphone segment - more than...

Yet another flagship beast from OnePlus has arrived and it packs the latest hardware and wreaks unparalleled performance. The all-new OnePlus 6 is living up to its motto "The Speed You Need", and it really is very, very fast. But,...

In the fast-changing world of technology, users are believed to be open to adopting the new products with a shorter upgrade cycle. However, to maintain a balance between customers' satisfaction and new market acquisition, brands make cautious moves to avoid...

: Finally, OnePlus admitted that they collect their users' private data due to some reasons, but promises to stop this by the end of October 2017. The increasing penetration of smartphone has its own side effects, and stealing users' personal...